This training program will focus on current marketing avenues such as outbound and inbound marketing, social media and its reach with consumers, content marketing and more. It will focus on the basics of marketing principles and guide attendees in developing target markets and segments for subsets of your strategic plan.
This webinar will demystify much of what is preventing that by presenting the steps to change in simple language and terms. It will even identify sources for making this possible.
Why Should You Attend:
The essential principles of marketing and sales still hold true today but your approach, methods and message will be very different. In particular, the internet and social media have changed the process of buying goods and services in dramatic ways to the detriment of most small to medium size businesses. Marketing has morphed from what was described as “pushing” to a process described now as “pulling.” Transitioning your efforts is critical for most of us despite the challenge it presents. Failing to do so can be fatal.This webinar will demystify much of what is preventing that by presenting the steps to change in simple language and terms. It will even identify sources for making this possible.
Learning Objectives:
- To learn the basics of marketing principles that apply to virtually all enterprises however large or small
- Learn how to develop a long term strategic plan and a road map to the desired outcome
- Learn what a value proposition is and how to build one for your business
- How to develop target markets and segments for subsets of your strategic plan
- How to develop a 30 second pitch for your value proposition
- The buying habits of today’s customer
- The tools that are available to maximize your marketing efforts
Areas Covered in the Webinar:
- The elements of traditional marketing
- Value propositions
- Methods of communications today
- Social media and its impact on consumers and B2B
- Outbound marketing
- Inbound marketing
- Research’s impact on today’s buyers
- Content marketing
- Analytics
- Self-service experience
- Role of sales
Who Will Benefit:
- Business to Business Sales
- Business to Consumer Sales
- Marketing
- Sales
- Strategic Planning
- Brand Managers
- Project Managers
- Business Directors
- Operations
- Vice Presidents, Directors, and Managers of Human Resources
- Business Development
- Chief Talent Officers
- Recruiters/Consultants/Third Party Hiring Agencies
- HR Analysts
- Company/Business Owners
- Managers/Supervisors
- Firms of all sizes that hire employees in California
Course Provider
Barney Kramer,
