This training program will discuss the core process of selling with integrity and how it ties to the true definition of sales. Attendees will understand how sales will need to adapt a more collaborative role with marketing and why.
This webinar will focus on why understanding and working with and around these is imperative to prevent the ultimate destruction of the values sales brings to the purchasing of goods and services.
Why Should You Attend:
The essential principles of marketing and sales have changed little over the years and the foundation remains the same. The definition of sales remains much the same but the mechanisms and means of activating them have changed quite dramatically in the last decade. Much of this has involved the changes in communications and the internet but other forces are becoming an increasingly greater challenge to sales. Some leave the process unchanged but others are seriously impacting the initial parts of the process in a manner that has added confusion and complexity that often have negative consequences for the unwary buyer.This webinar will focus on why understanding and working with and around these is imperative to prevent the ultimate destruction of the values sales brings to the purchasing of goods and services.
Learning Objectives:
- To define sales and its benefits to an efficient stream of legitimate commerce.
- Learn how it has been impacted by technology-particularly in the last decade.
- Learn the core process of selling with integrity and how it ties to the true definition of sales.
- How sales will need to adapt a more collaborative role with marketing and why.
- How to develop a “why” presentation pitch.
- The buying habits of today’s customer.
- Tools that will aid the ability for sales to focus on sales with an exponential bonus.
Areas Covered in the Webinar:
- The elements of traditional sales processes
- Building a real value proposition
- Traits of sales professionals
- Collaborative connection with marketing and sales
- Business buyer’s process today and the great future unknown
- Consumer’s buying process today
- The changed and increased role of marketing
- Lead generation today
Who Will Benefit:
- Business to Business Sales
- Business to Consumer Sales
- Marketing
- Sales
- Strategic Planning
- Brand Managers
- Project Managers
- Business Directors
- Manufacturing
- Vice Presidents, Directors, and Managers of Human Resources
- Business Development
- Chief Talent Officers
- Recruiters/Consultants/Third Party Hiring Agencies
- Company/Business Owners
- Managers/Supervisors
- Firms of all sizes that hire employees in California
Course Provider
Barney Kramer,
