Marketing and Advertising Compliance - The First UDAAP Hotspot

This webinar will explain Unfair, Deceptive, and Abusive Act or Practices (UDAAP), including different standards for advertising over the internet and social media. It will also provide practical solutions for avoiding the pitfalls and still create meaningful advertisements.

Why Should You Attend:

Regulation AA, the Unfair, Deceptive, and Abusive Act or Practices (UDAAP), has been a strong focus of the regulators since before 2012. This intense focus on ensuring advertising is fair and transparent continues today. Institutions must be ever mindful of even the smallest of advertising and the terminology used. The regulation is designed to ensure each consumer understands what is marketed and does not enter into a bait-and-switch program.

This webinar will discuss UDAAP and the pitfalls companies have to avoid. It will provide practical solutions to avoid those pitfalls. It will cover topics such as consumer deposit products in truth in savings, privacy implication, tax implications, fair lending when marketing lending products and much more.

Areas Covered in the Webinar:

• Defining the terms of unfair, deceptive, and abusive marketing
• Examples of those in print marketing, email marketing and social media
• How to avoid UDAAP in advertising
• Common mistakes
• Practical solutions for avoiding the pitfalls
• Role of monitoring for social media
• New Regulatory Focus: Increased attention to UDAAP
• Consumer deposit products in Truth in Savings
• Fair lending when marketing lending products
• Advertising over the internet and social media - different standards
• Privacy implications - sharing information under privacy regulations and FCRA
• Tax implications, and what not to say when talking about tax breaks
• Case studies

Who Will Benefit:

• Advertising/marketing departments
• Compliance/legal departments
• Fraud and risk departments
• Sales teams
• Internal audit departments