This 90 minute virtual webinar will prepare professionals engaged in health care marketing in physician offices, hospitals and medical device companies leverage social media to support patient care. Personnel responsible for compliance programming and implementation will also benefit from this course.
Your ability to communicate directly with patients through social media hinges on your ability to anticipate your organization’s compliance aptitude in preserving ePHI integrity. This course will provide you techniques to increase your social media presence, as well as tips on how to interact with patients via social media, in a way that promotes your organization and satisfies compliance best practices and standards.
This course will also describe how to develop a metric system that will help maintain HIPAA, HITECH Act and Final Rules compliance, as you increase your social media presence. This metric system will ensure that attendees have process delineating steps that personnel who are not compliance savvy can follow in their practice/or system to ensure overall compliance.
Why Should You Attend:
Social media has permeated the way we live, interact, and do business. With healthcare regulations in place to protect patient’s information, communicating with patients through social media can be challenging. Being able to leverage the benefits of social media and maintain compliance with all the technology regulations, will not only boost your business persona, but create an avenue for you to connect with patients, in a way that is both cost effective and presents personable.Your ability to communicate directly with patients through social media hinges on your ability to anticipate your organization’s compliance aptitude in preserving ePHI integrity. This course will provide you techniques to increase your social media presence, as well as tips on how to interact with patients via social media, in a way that promotes your organization and satisfies compliance best practices and standards.
This course will also describe how to develop a metric system that will help maintain HIPAA, HITECH Act and Final Rules compliance, as you increase your social media presence. This metric system will ensure that attendees have process delineating steps that personnel who are not compliance savvy can follow in their practice/or system to ensure overall compliance.
Areas Covered in the Webinar:
- How to connect with patients through social media
- A method to leverage social media to support patient care
- Maintaining compliance through social media engagement
- Developing metrics to maintain compliance standards
Who Will Benefit:
- Compliance Officers
- Risk Managers
- Compliance Analyst
- Marketing Directors
- Social Media Content Advisors/Policy Directors
- Home Health Administrators
- Home Health Dir. of Nursing
- Regulatory Affairs Personnel
- Compliance Analysts
- Risk Management Personnel
Course Provider
Coy Murchison,
