The Global Portable Air Purifier Market size is expected to reach $19.1 billion by 2031, rising at a market growth of 7.9% CAGR during the forecast period. In the year 2023, the market attained a volume of 1,30,440.04 thousand units experiencing a growth of 9.9% (2020-2023).
Online shopping enables consumers to easily compare prices, features, and reviews of these air purifiers from multiple brands and sellers. This transparency facilitates informed decision-making and helps consumers find the best value for their money. Consequently, the online segment would acquire nearly, 21% of the total market share by 2031. Also, online shopping in Russia would acquire 2,055.75 thousand units of volume by 2031. Online platforms feature customer reviews and ratings, providing valuable insights into the air purifiers' performance, reliability, and user satisfaction.
Urban areas may also harbor indoor allergens such as dust mites, pet dander, and mold spores, which can exacerbate respiratory allergies and asthma. In smaller living spaces, the concentration of allergens may be higher, leading to increased discomfort for residents. Moreover, the versatility of these air purifiers allows urban residents to strategically place them in different rooms or areas of their living space. Therefore, the market is expanding significantly due to the urbanization and smaller living spaces. Additionally, Higher disposable income levels enable individuals and households to afford discretionary purchases, including these air purifiers. As disposable income rises, consumers are more likely to invest in products and services that enhance their quality of life and well-being, such as air purification solutions. Thus, because of the higher level of disposable income, the market is anticipated to increase significantly.
However, the ongoing expense of replacing filters can deter potential buyers from investing in these air purifiers, particularly if they perceive the long-term costs as prohibitive. Moreover, replacing filters can be perceived as cumbersome or time-consuming, leading to consumer reluctance or procrastination. Thus, filter replacement costs and frequency can slow down the growth of the market.
Online shopping enables consumers to easily compare prices, features, and reviews of these air purifiers from multiple brands and sellers. This transparency facilitates informed decision-making and helps consumers find the best value for their money. Consequently, the online segment would acquire nearly, 21% of the total market share by 2031. Also, online shopping in Russia would acquire 2,055.75 thousand units of volume by 2031. Online platforms feature customer reviews and ratings, providing valuable insights into the air purifiers' performance, reliability, and user satisfaction.
Urban areas may also harbor indoor allergens such as dust mites, pet dander, and mold spores, which can exacerbate respiratory allergies and asthma. In smaller living spaces, the concentration of allergens may be higher, leading to increased discomfort for residents. Moreover, the versatility of these air purifiers allows urban residents to strategically place them in different rooms or areas of their living space. Therefore, the market is expanding significantly due to the urbanization and smaller living spaces. Additionally, Higher disposable income levels enable individuals and households to afford discretionary purchases, including these air purifiers. As disposable income rises, consumers are more likely to invest in products and services that enhance their quality of life and well-being, such as air purification solutions. Thus, because of the higher level of disposable income, the market is anticipated to increase significantly.
However, the ongoing expense of replacing filters can deter potential buyers from investing in these air purifiers, particularly if they perceive the long-term costs as prohibitive. Moreover, replacing filters can be perceived as cumbersome or time-consuming, leading to consumer reluctance or procrastination. Thus, filter replacement costs and frequency can slow down the growth of the market.
Driving and Restraining Factors
Drivers- Urbanization and smaller living spaces
- Higher level of disposable income
- Rapid shift towards e-commerce platform
- Filter replacement costs and frequency
- Significant regulatory standards issues
- Increasing aging population and healthcare needs
- Product customization and personalization
- Adverse impact of sustainability concerns
- Excessive noise levels of portable air purifiers
Application Outlook
By application, the market is fragmented into residential and commercial. The residential segment covered 41% revenue share in the market in 2023. In terms of volume, the residential segment registered 55,215.27 thousand units in 2023. Smoking bans and restrictions in indoor spaces have prompted smokers to seek alternative solutions to improve indoor air quality and reduce secondhand smoke exposure. These air purifiers with activated carbon filters effectively remove smoke particles and odors, making them popular among residents looking to create smoke-free home environments.Coverage Range Outlook
Based on coverage range, the market is categorized into below 200 Sq. Ft., 200-250 Sq. Ft., 250-300 Sq. Ft., and above 300 Sq. Ft. The 200-250 Sq. Ft. segment recorded 30% revenue share in the market in 2023. These air purifiers in the 200-250 Sq. Ft. segment are designed to be space-efficient, making them suitable for placement in smaller rooms or areas with limited floor space. Their compact size and streamlined design allow for convenient placement on countertops, desks, shelves, or bedside tables without occupying valuable living or working space.
Type Outlook
On the basis of type, the market is segmented into high-efficiency particulate air (HEPA), activated carbon, ionic filters, and electrostatic precipitators. The activated carbon segment covered 28% revenue share in the market in 2023. In terms of volume, the activated carbon segment registered 38,029.79 thousand units in 2023. Activated carbon filters effectively capture and neutralize various chemical compounds, including formaldehyde, benzene, toluene, and other harmful gases. This makes these air purifiers with activated carbon filters valuable in environments where chemical off-gassing is a concern, such as newly constructed or renovated buildings.Sales Channel Outlook
By sales channel, the market is bifurcated into online, hypermarkets & supermarkets, retail stores, specialty stores, and others. The retail stores segment garnered 22% revenue share in the market in 2023. Retail stores offer a convenient purchasing experience for consumers, allowing them to browse, compare, and purchase these air purifiers in a physical location. This eliminates the need for separate visits to specialty stores or online retailers, providing immediate access to products and saving time and effort for consumers.Regional Outlook
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the Asia Pacific region led the market by generating 42% revenue share. The Asia Pacific region is experiencing rapid urbanization, leading to increased air pollution levels in densely populated cities. The rise of health-conscious lifestyles and increased awareness of respiratory health issues, allergies, and asthma have fueled the demand for air purification solutions in Asia Pacific.List of Key Companies Profiled
- Coway Co., Ltd.
- SHARP Corporation
- Honeywell International Inc.
- Dyson Limited
- LG Electronics, Inc. (LG Corporation)
- Koninklijke Philips N.V.
- Samsung Electronics Co., Ltd. (Samsung Group)
- Whirlpool Corporation
- Unilever PLC (Blueair AB)
- Carrier Global Corporation
Market Report Segmentation
By Application (Volume, Thousand Units, USD Billion, 2020-31)- Commercial
- Residential
- Below 200 Sq. Ft.
- 200-250 Sq. Ft.
- Above 300 Sq. Ft.
- 250-300 Sq. Ft.
- High Efficiency Particulate Air (HEPA)
- Activated Carbon
- Ionic Filters
- Electrostatic Precipitator
- Hypermarkets & Supermarkets
- Retail Stores
- Specialty Stores
- Online
- Others
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Global Portable Air Purifier Market by Application
Chapter 5. Global Portable Air Purifier Market by Coverage Range
Chapter 6. Global Portable Air Purifier Market by Type
Chapter 7. Global Portable Air Purifier Market by Sales Channel
Chapter 8. Global Portable Air Purifier Market by Region
Chapter 9. Company Profiles
Companies Mentioned
- Coway Co., Ltd.
- SHARP Corporation
- Honeywell International Inc.
- Dyson Limited
- LG Electronics, Inc. (LG Corporation)
- Koninklijke Philips N.V.
- Samsung Electronics Co., Ltd. (Samsung Group)
- Whirlpool Corporation
- Unilever PLC (Blueair AB)
- Carrier Global Corporation
Methodology
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