Strategic Analysis and Growth Opportunities for Two-Wheeler Cargo Bikes in Europe

A Surge in Micromobility Adoption among Private Users and Low Total Cost of Ownership for Last-Mile Delivery Services Spur Transformational Growth for 2W Cargo Bikes, Resulting in 374,793 Units Sold in 2023

In 2019, the ratio of private to commercial cargo bikes in Europe was 50:50; however, in 2023, private cargo bikes increased to 75% due to the introduction of newer models from various competitors and more users choosing private transportation in response to the COVID-19 pandemic.

This research provides competitive analysis and benchmarking of two-wheeler (2W) cargo bike companies located in Europe. To provide context, the study defines the larger cargo bike industry, including the different types and categories, and offers a cost comparison between cargo bikes and vans. It outlines the various uses, advantages, and disadvantages related to 2W cargo bikes.

The study thoroughly examines the top trends in the 2W cargo bike industry and the key players, including product comparisons. The analysis of 2W cargo bike unit sales is segmented by type: electric 2W (e2W) cargo bikes (including Pedelec 25, Pedelec 45, and other electric-assisted bikes) and non-motorized 2W cargo bikes. It includes an analysis of the top 5 regions in Europe (i.e., Germany, the United Kingdom, the Netherlands, France, and Belgium). The analysis concludes with a discussion of growth opportunities for the 2W cargo bikes industry.