Digital Health Outlook and Growth Opportunities, 2024

The Move to Deliver Care Beyond Hospital Walls and Unique AI Use Cases will Ensure Transformational Growth

The digital health industry has maintained a consistent growth trajectory. Investing in technologies that help organizations achieve the quintuple aim of healthcare is a constant priority. However, high inflation and tight monetary policy will impact the investment landscape as it shifts from top-line growth to profitability.

The use of AI technology to improve clinical and operational workflows will be at the top of the agenda of healthcare facilities. Gen AI will be the undeniable truth in every organization’s digital strategy. The convergence of telehealth technologies to create a digital workforce will become a key enabler in addressing workforce shortage and moving care closer to the patients.

The interest in meeting the patients where they are is leading to the growth of new partnership models to achieve better equity. More provider-vendor ecosystems will emerge to improve product development while minimizing data breaches. As the focus changes to making care facilities smarter by increasing the adoption of IoT sensors, dynamic AI, cloud, and robotics, provider and payer enablement will become the key discussion point. Change management initiatives will require stakeholder education to understand the pros and cons of newer technology initiatives and work alongside these to improve clinical and operational processes.