Growth Opportunities in Global Brain Health Ingredients, 2024-2030

The Surge in Consumer Demand for Nootropics Will Drive Transformational Growth

Well-being goes beyond physical health and people are increasingly aware of this. As a result, they seek ways to enhance and maintain their brain health. A healthy brain can adapt to new information, form memories, regulate mood and stress responses, and smoothly perform everyday activities. Good brain health is not merely the absence of disease, but a dynamic state influenced by various lifestyle factors. This topic covers the broader aspects of brain functions, including sleep, mental well-being (mood, stress, and anxiety), and cognitive health (abilities and processes related to thinking, learning, and memory).

Brain health products are gaining popularity globally, especially among certain demographic groups, such as busy working professionals, students, the aging population, athletes, and eSports players and gamers. Mood, stress, and anxiety; cognitive performance; and sleep-supporting supplements are the key brain health supplement types experiencing higher demand.

North America dominated the global brain health ingredients market in 2023 due to high consumer awareness about brain health. Consequently, it had the highest per-capita spending on supplements in the region. Asia-Pacific accounted for the second largest market share of the total brain health ingredients market. The publisher expects Asia-Pacific to show the fastest growth during the forecast period due to high population density, increasing consumer awareness about brain health (especially amongst the millennial and Gen Z population) growing economies, and rising per-capita disposable income.

The application scope of this analysis is restricted to a preventive healthcare approach and includes dietary supplements and functional food and beverages.