Contextual Advertising Market Size, Share & Trends Analysis Report by Type (Activity-based, Location-based), Deployment (Mobile Devices, Desktops), Industry Vertical (BFSI, IT & Telecommunication), Approach, Region, and Segment Forecasts, 2024-2030

The global contextual advertising market size is anticipated to reach USD 468.17 billion by 2030, registering a CAGR of 13.3% from 2024 to 2030. The expansion of digital ecosystems and the widespread adoption of online platforms worldwide have opened up extensive possibilities for contextual advertising, presenting advertisers with immense growth opportunities. This expansion across diverse regions and industries has facilitated the targeting of varied audience demographics and the exploration of untapped market segments, thereby fueling market growth. Advertisers can utilize the potential of these digital ecosystems to precisely reach their desired audiences, deliver tailored messages, and achieve marketing objectives effectively, contributing significantly to the continuous evolution and advancement of contextual advertising on a global scale.

Moreover, an increasing number of initiatives, such as partnerships, collaborations, and research & development, undertaken by key players is further expected to drive market growth. For instance, in January 2022, IAS acquired Context, a contextual advertising company based in Paris. It is known for its expertise in digital content classification, particularly in image and video categorization across social media platforms and connected TV (CTV). This strategic partnership by IAS aims to strengthen its existing media classification and contextual targeting capabilities. By integrating Context’s contextual advertising-driven technology, IAS intends to enhance its services in identifying and classifying digital content.

Contextual Advertising Market Report Highlights

The mass contextual advertising segment held the highest revenue share of 36.3% in 2023. The ability to handle large amounts of contextual data and deliver targeted ads at scale drives the segment growth. The contextual behavioral advertising segment is expected to register the fastest CAGR from 2024 to 2030. Adopting programmatic advertising platforms has accelerated the growth of contextual behavioral advertising. It enables real-time bidding, ad placement optimization, and audience targeting based on behavioral signals, driving efficiency and effectiveness in reaching the right audience segments with relevant ads
The activity-based advertising type segment held the highest revenue share in 2023. Adopting advanced technologies, such as machine learning (ML), artificial intelligence (AI), and data analytics, has enhanced the capabilities of activity-based advertising. Location-based advertising is expected to be the fastest-growing segment from 2024 to 2030. Location data lets advertisers personalize ad content based on users’ locations and preferences, thereby driving the segment’s growth
The mobile devices deployment segment held the highest share in 2023. Mobile devices enable precise location-based targeting, allowing advertisers to deliver location-specific ads based on users’ real-time geographic data. The desktops segment is projected to register the fastest CAGR from 2024 to 2030. Desktop ad blockers are often less prevalent than mobile devices, allowing advertisers to reach desktop users with fewer barriers and driving segment growth
The retail & consumer goods industry vertical segment held the highest revenue share in 2023. Continuous product innovation, brand differentiation, and marketing campaigns contribute to revenue growth for this segment. The media & entertainment segment is expected to grow at the fastest CAGR from 2024 to 2030. Diverse monetization strategies, including subscription models, advertising revenue, pay-per-view, merchandise sales, and licensing agreements, contribute to the segment’s growth

Chapter 1. Methodology and Scope

1.1. Market Segmentation and Scope
1.2. Segment Definitions
1.2.1. Approach
1.2.2. Type
1.2.3. Deployment
1.2.4. Industry Vertical
1.2.5. Estimates and Forecasts Timeline
1.3. Research Methodology
1.3.1. Information Procurement
1.3.2. Information or Data Analysis
1.3.3. Market Formulation & Data Visualization
1.3.4. Data Validation & Publishing
1.4. Research Scope and Assumptions
1.4.1. List of Data Sources

Chapter 2. Executive Summary

2.1. Market Outlook
2.1.1. Approach Outlook
2.1.2. Type Outlook
2.1.3. Deployment Outlook
2.1.4. Industry Vertical Outlook
2.2. Segment Outlook
2.3. Competitive Insights

Chapter 3. Global Contextual Advertising Market Variables, Trends, & Scope

3.1. Market Introduction/Lineage Outlook
3.2. Market Size and Growth Prospects (USD Billion)
3.3. Industry Value Chain Analysis
3.4. Market Dynamics
3.4.1. Market Drivers Analysis
3.4.1.1. Adoption of Contextual Advertising and ML Technologies
3.4.1.2. Ongoing Digital Transformation
3.4.2. Market Restraints Analysis
3.4.2.1. High Cost of Devices
3.4.3. Industry Opportunities
3.4.3.1. Growing Acceptance of Social Media Platforms
3.4.4. Industry Challenges
3.5. Global Contextual Advertising Market Analysis Tools
3.5.1. Porter’s Analysis
3.5.1.1. Bargaining Power of the Suppliers
3.5.1.2. Bargaining Power of the Buyers
3.5.1.3. Threats of Substitution
3.5.1.4. Threats from New Entrants
3.5.1.5. Competitive Rivalry
3.5.2. PESTEL Analysis
3.5.2.1. Political Landscape
3.5.2.2. Economic and Social Landscape
3.5.2.3. Technological Landscape
3.5.2.4. Environmental Landscape
3.5.2.5. Legal Landscape

Chapter 4. Global Contextual Advertising Market: Approach Estimates & Trend Analysis

4.1. Segment Dashboard
4.2. Global Contextual Advertising Market: Approach Analysis, USD Billion, 2024 & 2030
4.3. Mass Contextual Advertising
4.3.1. Mass Contextual Advertising Market Revenue Estimates and Forecasts, 2017-2030 (USD Billion)
4.4. Focused Contextual Advertising
4.4.1. Focused Contextual Advertising Market Revenue Estimates and Forecasts, 2017-2030 (USD Billion)
4.5. Contextual Behavioral Advertising
4.5.1. Contextual Behavioral Advertising Market Revenue Estimates and Forecasts, 2017-2030 (USD Billion)
4.6. Contextual Billboard Advertising
4.6.1. Contextual Billboard Advertising Market Revenue Estimates and Forecasts, 2017-2030 (USD Billion)

Chapter 5. Global Contextual Advertising Market: Type Estimates & Trend Analysis

5.1. Segment Dashboard
5.2. Global Contextual Advertising Market: Type Analysis, USD Billion, 2024 & 2030
5.3. Activity-based Advertising
5.3.1. Activity-based Advertising Market Revenue Estimates and Forecasts, 2017-2030 (USD Billion)
5.4. Location-based Advertising
5.4.1. Location-based Advertising Market Revenue Estimates and Forecasts, 2017-2030 (USD Billion)
5.5. Others
5.5.1. Others Market Revenue Estimates and Forecasts, 2017-2030 (USD Billion)

Chapter 6. Global Contextual Advertising Market: Deployment Estimates & Trend Analysis

6.1. Segment Dashboard
6.2. Global Contextual Advertising Market: Deployment Analysis, USD Billion, 2024 & 2030
6.3. Mobile Devices
6.3.1. Mobile Devices Market Revenue Estimates and Forecasts, 2017-2030 (USD Billion)
6.4. Desktops
6.4.1. Desktops Market Revenue Estimates and Forecasts, 2017-2030 (USD Billion)
6.5. Digital Billboards
6.5.1. Digital Billboards Market Revenue Estimates and Forecasts, 2017-2030 (USD Billion)

Chapter 7. Global Contextual Advertising Market: Industry Vertical Estimates & Trend Analysis

7.1. Segment Dashboard
7.2. Global Contextual Advertising Market: Industry Vertical Analysis, USD Billion, 2024 & 2030
7.3. Retail and Consumer Goods
7.3.1. Retail and Consumer Goods Market Revenue Estimates and Forecasts, 2017-2030 (USD Billion)
7.4. Media and Entertainment
7.4.1. Media and Entertainment Market Revenue Estimates and Forecasts, 2017-2030 (USD Billion)
7.5. It and Telecommunication
7.5.1. It and Telecommunication Market Revenue Estimates and Forecasts, 2017-2030 (USD Billion)
7.6. Automotive and Transportation
7.6.1. Automotive and Transportation Market Revenue Estimates and Forecasts, 2017-2030 (USD Billion)
7.7. Banking, Financial Services, and Insurance (BFSI)
7.7.1. Banking, Financial Services, and Insurance (BFSI) Market Revenue Estimates and Forecasts, 2017-2030 (USD Billion)
7.8. Healthcare
7.8.1. Healthcare Market Revenue Estimates and Forecasts, 2017-2030 (USD Billion)
7.9. Government
7.9.1. Government Market Revenue Estimates and Forecasts, 2017-2030 (USD Billion)
7.10. Others
7.10.1. Others Market Revenue Estimates and Forecasts, 2017-2030 (USD Billion)

Chapter 8. Contextual Advertising Market: Regional Estimates & Trend Analysis

8.1. Contextual Advertising Market Share, by Region, 2024 & 2030, USD Billion
8.2. North America
8.2.1. North America Contextual Advertising Market Estimates and Forecasts, 2017-2030 (USD Billion)
8.2.2. U.S.
8.2.2.1. U.S. Contextual Advertising Market Estimates and Forecasts, 2017-2030 (USD Billion)
8.2.3. Canada
8.2.3.1. Canada Contextual Advertising Market Estimates and Forecasts, 2017-2030 (USD Billion)
8.3. Europe
8.3.1. Europe Contextual Advertising Market Estimates and Forecasts, 2017-2030 (USD Billion)
8.3.2. UK
8.3.2.1. UK Contextual Advertising Market Estimates and Forecasts, 2017-2030 (USD Billion)
8.3.3. Germany
8.3.3.1. Germany Contextual Advertising Market Estimates and Forecasts, 2017-2030 (USD Billion)
8.3.4. France
8.3.4.1. France Contextual Advertising Market Estimates and Forecasts, 2017-2030 (USD Billion)
8.4. Asia-Pacific
8.4.1. Asia-Pacific Contextual Advertising Market Estimates and Forecasts, 2017-2030 (USD Billion)
8.4.2. China
8.4.2.1. China Contextual Advertising Market Estimates and Forecasts, 2017-2030 (USD Billion)
8.4.3. Japan
8.4.3.1. Japan Contextual Advertising Market Estimates and Forecasts, 2017-2030 (USD Billion)
8.4.4. India
8.4.4.1. India Contextual Advertising Market Estimates and Forecasts, 2017-2030 (USD Billion)
8.5. Latin America
8.5.1. Latin America Contextual Advertising Market Estimates and Forecasts, 2017-2030 (USD Billion)
8.5.2. Brazil
8.5.2.1. Brazil Contextual Advertising Market Estimates and Forecasts, 2017-2030 (USD Billion)
8.5.3. Mexico
8.5.3.1. Mexico Contextual Advertising Market Estimates and Forecasts, 2017-2030 (USD Billion)
8.6. Middle East and Africa
8.6.1. Middle East and Africa Contextual Advertising Market Estimates and Forecasts, 2017-2030 (USD Billion)
8.6.2. Saudi Arabia
8.6.2.1. Saudi Arabia Contextual Advertising Market Estimates and Forecasts, 2017-2030 (USD Billion)
8.6.3. UAE
8.6.3.1. UAE Contextual Advertising Market Estimates and Forecasts, 2017-2030 (USD Billion)
8.6.4. South Africa
8.6.4.1. South Africa Contextual Advertising Market Estimates and Forecasts, 2017-2030 (USD Billion)

Chapter 9. Global Contextual Advertising Market: Industry Vertical Estimates & Trend Analysis

9.1. Segment Dashboard
9.2. Global Contextual Advertising Market: Industry Vertical Analysis, USD Billion, 2024 & 2030
9.3. Retail and Consumer Goods
9.3.1. Retail and Consumer Goods Market Estimates and Forecasts, 2017-2030 (USD Billion)
9.4. Media and Entertainment
9.4.1. Media and Entertainment Market Estimates and Forecasts, 2017-2030 (USD Billion)
9.5. It and Telecommunication
9.5.1. It and Telecommunication Market Estimates and Forecasts, 2017-2030 (USD Billion)
9.6. Automotive and Transportation
9.6.1. Automotive and Transportation Market Estimates and Forecasts, 2017-2030 (USD Billion)
9.7. Banking, Financial Services, and Insurance (BFSI)
9.7.1. Banking, Financial Services, and Insurance (BFSI) Market Estimates and Forecasts, 2017-2030 (USD Billion)
9.8. Healthcare
9.8.1. Healthcare Market Estimates and Forecasts, 2017-2030 (USD Billion)
9.9. Government
9.9.1. Government Market Estimates and Forecasts, 2017-2030 (USD Billion)
9.10. Others
9.10.1. Others Market Estimates and Forecasts, 2017-2030 (USD Billion)

Chapter 10. Competitive Landscape

10.1. Recent Developments & Impact Analysis by Key Market Participants
10.2. Company Categorization
10.3. Company Market Positioning
10.4. Company Heat Map Analysis
10.5. Strategy Mapping
10.5.1. Expansion
10.5.2. Mergers & Acquisition
10.5.3. Partnerships & Collaborations
10.5.4. New Product Launches
10.5.5. Research and Development
10.6. Company Profiles
10.6.1. Google LLC
10.6.1.1. Participant’s Overview
10.6.1.2. Financial Performance
10.6.1.3. Product Benchmarking
10.6.1.4. Recent Developments/Strategic Initiatives
10.6.2. Facebook Inc.
10.6.2.1. Participant’s Overview
10.6.2.2. Financial Performance
10.6.2.3. Product Benchmarking
10.6.2.4. Recent Developments/Strategic Initiatives
10.6.3. Act-On Software Inc
10.6.3.1. Participant’s Overview
10.6.3.2. Financial Performance
10.6.3.3. Product Benchmarking
10.6.3.4. Recent Developments/Strategic Initiatives
10.6.4. Adobe Systems
10.6.4.1. Participant’s Overview
10.6.4.2. Financial Performance
10.6.4.3. Product Benchmarking
10.6.4.4. Recent Developments/Strategic Initiatives
10.6.5. Millennial Media LLC
10.6.5.1. Participant’s Overview
10.6.5.2. Financial Performance
10.6.5.3. Product Benchmarking
10.6.5.4. Recent Developments/Strategic Initiatives
10.6.6. Twitter, Inc.
10.6.6.1. Participant’s Overview
10.6.6.2. Financial Performance
10.6.6.3. Product Benchmarking
10.6.6.4. Recent Developments/Strategic Initiatives
10.6.7. Yahoo
10.6.7.1. Participant’s Overview
10.6.7.2. Financial Performance
10.6.7.3. Product Benchmarking
10.6.7.4. Recent Developments/Strategic Initiatives
10.6.8. Amobee Inc.
10.6.8.1. Participant’s Overview
10.6.8.2. Financial Performance
10.6.8.3. Product Benchmarking
10.6.8.4. Recent Developments/Strategic Initiatives
10.6.9. Amazon.com Inc
10.6.9.1. Participant’s Overview
10.6.9.2. Financial Performance
10.6.9.3. Product Benchmarking
10.6.9.4. Recent Developments/Strategic Initiatives
10.6.10. Media.net
10.6.10.1. Participant’s Overview
10.6.10.2. Financial Performance
10.6.10.3. Product Benchmarking
10.6.10.4. Recent Developments/Strategic Initiatives

List of Tables

Table 1 List of Abbreviation
Table 2 Global Contextual Advertising Market 2017-2030 (USD Billion)
Table 3 Global Contextual Advertising Market Estimates and Forecasts by Region, 2017-2030 (USD Billion)
Table 4 Global Contextual Advertising Market Estimates and Forecasts by Approach, 2017-2030 (USD Billion)
Table 5 Global Contextual Advertising Market Estimates and Forecasts by Type, 2017-2030 (USD Billion)
Table 6 Global Contextual Advertising Market Estimates and Forecasts by Deployment, 2017-2030 (USD Billion)
Table 7 Global Contextual Advertising Market Estimates and Forecasts by Industry Vertical, 2017-2030 (USD Billion)
Table 8 North America Contextual Advertising Market by Approach, 2017-2030 (USD Billion)
Table 9 North America Contextual Advertising Market by Type, 2017-2030 (USD Billion)
Table 10 North America Contextual Advertising Market by Deployment, 2017-2030 (USD Billion)
Table 11 North America Contextual Advertising Market by Industry Vertical, 2017-2030 (USD Billion)
Table 12 U.S. Contextual Advertising Market by Approach, 2017-2030 (USD Billion)
Table 13 U.S. Contextual Advertising Market by Type, 2017-2030 (USD Billion)
Table 14 U.S. Contextual Advertising Market by Deployment, 2017-2030 (USD Billion)
Table 15 U.S. Contextual Advertising Market by Industry Vertical, 2017-2030 (USD Billion)
Table 16 Canada Contextual Advertising Market by Approach, 2017-2030 (USD Billion)
Table 17 Canada Contextual Advertising Market by Type, 2017-2030 (USD Billion)
Table 18 Canada Contextual Advertising Market by Deployment, 2017-2030 (USD Billion)
Table 19 Canada Contextual Advertising Market by Industry Vertical, 2017-2030 (USD Billion)
Table 20 Mexico Contextual Advertising Market by Approach, 2017-2030 (USD Billion)
Table 21 Mexico Contextual Advertising Market by Type, 2017-2030 (USD Billion)
Table 22 Mexico Contextual Advertising Market by Deployment, 2017-2030 (USD Billion)
Table 23 Mexico Contextual Advertising Market by Industry Vertical, 2017-2030 (USD Billion)
Table 24 Europe Contextual Advertising Market by Approach, 2017-2030 (USD Billion)
Table 25 Europe Contextual Advertising Market by Type, 2017-2030 (USD Billion)
Table 26 Europe Contextual Advertising Market by Deployment, 2017-2030 (USD Billion)
Table 27 Europe Contextual Advertising Market by Industry Vertical, 2017-2030 (USD Billion)
Table 28 Germany Contextual Advertising Market by Approach, 2017-2030 (USD Billion)
Table 29 Germany Contextual Advertising Market by Type, 2017-2030 (USD Billion)
Table 30 Germany Contextual Advertising Market by Deployment, 2017-2030 (USD Billion)
Table 31 Germany Contextual Advertising Market by Industry Vertical, 2017-2030 (USD Billion)
Table 32 UK Contextual Advertising Market by Approach, 2017-2030 (USD Billion)
Table 33 UK Contextual Advertising Market by Type, 2017-2030 (USD Billion)
Table 34 UK Contextual Advertising Market by Deployment, 2017-2030 (USD Billion)
Table 35 UK Contextual Advertising Market by Industry Vertical, 2017-2030 (USD Billion)
Table 36 France Contextual Advertising Market by Approach, 2017-2030 (USD Billion)
Table 37 France Contextual Advertising Market by Type, 2017-2030 (USD Billion)
Table 38 France Contextual Advertising Market by Deployment, 2017-2030 (USD Billion)
Table 39 France Contextual Advertising Market by Industry Vertical, 2017-2030 (USD Billion)
Table 40 Asia-Pacific Contextual Advertising Market by Approach, 2017-2030 (USD Billion)
Table 41 Asia-Pacific Contextual Advertising Market by Type, 2017-2030 (USD Billion)
Table 42 Asia-Pacific Contextual Advertising Market by Deployment, 2017-2030 (USD Billion)
Table 43 Asia-Pacific Contextual Advertising Market by Industry Vertical, 2017-2030 (USD Billion)
Table 44 China Contextual Advertising Market by Approach, 2017-2030 (USD Billion)
Table 45 China Contextual Advertising Market by Type, 2017-2030 (USD Billion)
Table 46 China Contextual Advertising Market by Deployment, 2017-2030 (USD Billion)
Table 47 China Contextual Advertising Market by Industry Vertical, 2017-2030 (USD Billion)
Table 48 Japan Contextual Advertising Market by Approach, 2017-2030 (USD Billion)
Table 49 Japan Contextual Advertising Market by Type, 2017-2030 (USD Billion)
Table 50 Japan Contextual Advertising Market by Deployment, 2017-2030 (USD Billion)
Table 51 Japan Contextual Advertising Market by Industry Vertical, 2017-2030 (USD Billion)
Table 52 India Contextual Advertising Market by Approach, 2017-2030 (USD Billion)
Table 53 India Contextual Advertising Market by Type, 2017-2030 (USD Billion)
Table 54 India Contextual Advertising Market by Deployment, 2017-2030 (USD Billion)
Table 55 India Contextual Advertising Market by Industry Vertical, 2017-2030 (USD Billion)
Table 56 Latin America Contextual Advertising Market by Approach, 2017-2030 (USD Billion)
Table 57 Latin America Contextual Advertising Market by Type, 2017-2030 (USD Billion)
Table 58 Latin America Contextual Advertising Market by Deployment, 2017-2030 (USD Billion)
Table 59 Latin America Contextual Advertising Market by Industry Vertical, 2017-2030 (USD Billion)
Table 60 Brazil Contextual Advertising Market by Approach, 2017-2030 (USD Billion)
Table 61 Brazil Contextual Advertising Market by Type, 2017-2030 (USD Billion)
Table 62 Brazil Contextual Advertising Market by Deployment, 2017-2030 (USD Billion)
Table 63 Brazil Contextual Advertising Market by Industry Vertical, 2017-2030 (USD Billion)
Table 64 Mexico Contextual Advertising Market by Approach, 2017-2030 (USD Billion)
Table 65 Mexico Contextual Advertising Market by Type, 2017-2030 (USD Billion)
Table 66 Mexico Contextual Advertising Market by Deployment, 2017-2030 (USD Billion)
Table 67 Mexico Contextual Advertising Market by Industry Vertical, 2017-2030 (USD Billion)
Table 68 Middle East & Africa Contextual Advertising Market by Approach, 2017-2030 (USD Billion)
Table 69 Middle East & Africa Contextual Advertising Market by Type, 2017-2030 (USD Billion)
Table 70 Middle East & Africa Contextual Advertising Market by Deployment, 2017-2030 (USD Billion)
Table 71 Middle East & Africa Contextual Advertising Market by Industry Vertical, 2017-2030 (USD Billion)
Table 72 United Arab Emirates (UAE) Contextual Advertising Market by Approach, 2017-2030 (USD Billion)
Table 73 United Arab Emirates (UAE) Contextual Advertising Market by Type, 2017-2030 (USD Billion)
Table 74 United Arab Emirates (UAE) Contextual Advertising Market by Deployment, 2017-2030 (USD Billion)
Table 75 United Arab Emirates (UAE) Contextual Advertising Market by Industry Vertical, 2017-2030 (USD Billion)
Table 76 Kingdom of Saudi Arabia (KSA) Contextual Advertising Market by Approach, 2017-2030 (USD Billion)
Table 77 Kingdom of Saudi Arabia (KSA) Contextual Advertising Market by Type, 2017-2030 (USD Billion)
Table 78 Kingdom of Saudi Arabia (KSA) Contextual Advertising Market by Deployment, 2017-2030 (USD Billion)
Table 79 Kingdom of Saudi Arabia (KSA) Contextual Advertising Market by Industry Vertical, 2017-2030 (USD Billion)
Table 80 South Africa Contextual Advertising Market by Approach, 2017-2030 (USD Billion)
Table 81 South Africa Contextual Advertising Market by Type, 2017-2030 (USD Billion)
Table 82 South Africa Contextual Advertising Market by Deployment, 2017-2030 (USD Billion)
Table 83 South Africa Contextual Advertising Market by Industry Vertical, 2017-2030 (USD Billion)

List of Figures

Figure 1 Market Research Process
Figure 2 Contextual Advertising Market Segmentation
Figure 3 Contextual Advertising Market Technology Landscape
Figure 4 Information Procurement
Figure 5 Data Analysis Models
Figure 6 Market Formulation and Validation
Figure 7 Data Validating & Publishing
Figure 8 Market Snapshot
Figure 9 Segment Snapshot (1/2)
Figure 10 Segment Snapshot (2/2)
Figure 11 Competitive Landscape Snapshot
Figure 12 Contextual Advertising - Market Size and Growth Prospects (USD Billion)
Figure 13 Contextual Advertising Market: Industry Value Chain Analysis
Figure 14 Contextual Advertising Market: Market Dynamics
Figure 15 Contextual Advertising Market: PORTER’s Analysis
Figure 16 Contextual Advertising Market: PESTEL Analysis
Figure 17 Contextual Advertising Market Share by Approach, 2024 & 2030 (USD Billion)
Figure 18 Contextual Advertising Market, by Approach: Market Share, 2024 & 2030
Figure 19 Mass Contextual Advertising Market Estimates & Forecasts, 2017-2030 (Revenue, USD Billion)
Figure 20 Focused Contextual Advertising Market Estimates & Forecasts, 2017-2030 (Revenue, USD Billion)
Figure 21 Contextual Behavioral Advertising Market Estimates & Forecasts, 2017-2030 (Revenue, USD Billion)
Figure 22 Contextual Billboard Advertising Market Estimates & Forecasts, 2017-2030 (Revenue, USD Billion)
Figure 23 Contextual Advertising Market Share by Type, 2024 & 2030 (USD Billion)
Figure 24 Contextual Advertising Market, by Type: Market Share, 2024 & 2030
Figure 25 Activity-based Advertising Market Estimates & Forecasts, 2017-2030 (Revenue, USD Billion)
Figure 26 Location-based Advertising Market Estimates & Forecasts, 2017-2030 (Revenue, USD Billion)
Figure 27 Others Market Estimates & Forecasts, 2017-2030 (Revenue, USD Billion)
Figure 28 Contextual Advertising Market, by Deployment: Key Takeaways
Figure 29 Contextual Advertising Market, by Deployment: Market Share, 2024 & 2030
Figure 30 Mobile Devices Market Estimates & Forecasts, 2017-2030 (Revenue, USD Billion)
Figure 31 Desktops Market Estimates & Forecasts, 2017-2030 (Revenue, USD Billion)
Figure 32 Digital Billboards Market Estimates & Forecasts, 2017-2030 (Revenue, USD Billion)
Figure 33 Contextual Advertising Market, by Industry Vertical: Key Takeaways
Figure 34 Contextual Advertising Market, by Industry Vertical: Market Share, 2024 & 2030
Figure 35 Retail and Consumer Goods Market Estimates & Forecasts, 2017-2030 (Revenue, USD Billion)
Figure 36 Media and Entertainment Market Estimates & Forecasts, 2017-2030 (Revenue, USD Billion)
Figure 37 it and Telecommunication Market Estimates & Forecasts, 2017-2030 (Revenue, USD Billion)
Figure 38 Automotive and Transportation Market Estimates & Forecasts, 2017-2030 (Revenue, USD Billion)
Figure 39 Banking, Financial Services, and Insurance (BFSI) Market Estimates & Forecasts, 2017-2030 (Revenue, USD Billion)
Figure 40 Healthcare Market Estimates & Forecasts, 2017-2030 (Revenue, USD Billion)
Figure 41 Government Market Estimates & Forecasts, 2017-2030 (Revenue, USD Billion)
Figure 42 Others Market Estimates & Forecasts, 2017-2030 (Revenue, USD Billion)
Figure 43 Contextual Advertising Market Revenue, by Region: Key Takeaways
Figure 44 Contextual Advertising Market Revenue, by Region, 2024 & 2030 (USD Billion)
Figure 45 North America Contextual Advertising Market Estimates and Forecasts, 2017-2030 (USD Billion)
Figure 46 U.S. Contextual Advertising Market Estimates and Forecasts, 2017-2030 (USD Billion)
Figure 47 Canada Contextual Advertising Market Estimates and Forecasts, 2017-2030 (USD Billion)
Figure 48 Europe Contextual Advertising Market Estimates and Forecasts, 2017-2030 (USD Billion)
Figure 49 U.K. Contextual Advertising Market Estimates and Forecasts, 2017-2030,) (USD Billion)
Figure 50 Germany Contextual Advertising Market Estimates and Forecasts (2017-2030,) (USD Billion)
Figure 51 France Contextual Advertising Market Estimates and Forecasts (2017-2030,) (USD Billion)
Figure 52 Asia-Pacific Contextual Advertising Market Estimates and Forecast, 2017-2030 (USD Billion)
Figure 53 China Contextual Advertising Market Estimates and Forecasts, 2017-2030 (USD Billion)
Figure 54 Japan Contextual Advertising Market Estimates and Forecasts, 2017-2030 (USD Billion)
Figure 55 India Contextual Advertising Market Estimates and Forecasts, 2017-2030 (USD Billion)
Figure 56 Latin America Contextual Advertising Market Estimates and Forecasts, 2017-2030 (USD Billion)
Figure 57 Brazil Contextual Advertising Market Estimates and Forecasts, 2017-2030 (USD Billion)
Figure 58 Mexico Contextual Advertising Market Estimates and Forecasts, 2017-2030 (USD Billion)
Figure 59 MEA Contextual Advertising Market Estimates and Forecasts, 2017-2030 (USD Billion)
Figure 60 United Arab Emirates (UAE) Contextual Advertising Market Estimates and Forecasts, 2017-2030 (USD Billion)
Figure 61 Kingdom of Saudi Arabia (KSA) Contextual Advertising Market Estimates and Forecasts, 2017-2030 (USD Billion)
Figure 62 South Africa Contextual Advertising Market Estimates and Forecasts, 2017-2030 (USD Billion)
Figure 63 Key Company Categorization
Figure 64 Company Market Positioning
Figure 65 Strategic Framework

Companies Mentioned

Google LLC
Facebook Inc.
Act-On Software Inc
Adobe Systems
Millennial Media LLC
Twitter, Inc.
Yahoo
Amobee Inc.
Amazon.com Inc
Media.net

Methodology

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Table Information

Report Attribute	Details
No. of Pages	120
Published	May 2024
Forecast Period	2023 - 2030
Estimated Market Value ( USD ) in 2023	$ 195.44 Billion
Forecasted Market Value ( USD ) by 2030	$ 468.17 Billion
Compound Annual Growth Rate	13.3%
Regions Covered	Global
No. of Companies Mentioned	10

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Contextual Advertising Market Report Highlights

Table of Contents

Companies Mentioned

Methodology

Table Information

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