Global RCS Business Messaging Market: 2023-2028

The RCS Business Messaging research provides a comprehensive assessment of the growing RCS market and its challenges; identifying key focus markets aligned with strategic recommendations and emerging opportunities for market stakeholders. It also includes the Competitor Leaderboard, featuring an in-depth evaluation of 15 RCS business messaging vendors using quantitative and qualitative scoring criteria. Our incisive study provides an in-depth evaluation of key monetisation models for market stakeholders, including:

• Access-based Billing
• Calls to Action
• Price-per-Message Billing
• Session-based Billing

This research suite includes:

• Strategy & Forecasts (PDF)
• 5-year Market Sizing & Forecast Spreadsheet (Excel)
• 12 months' Access to harvest Online Data Platform

Key Statistics

• 1.1bn - Active RCS users by 2024
• $15bn - RCS business messaging revenue, 2024-2028
• 50% - Proportion of mobile subscribers that are RCS capable by 2024
• 2023-2028 - Forecast period

Key Features

Key Takeaways & Strategic Recommendations: A high-level view of market takeaways from the study; highlighting key findings from the report. Also included are the publisher's strategic recommendations to capitalise on this growing technology.

Competitor Leaderboard: Key player capability and capacity assessment for 15 RCS business messaging vendors; positioning them as either an established leader, leading challenger, or disruptor and challenger. Our Competitor Leaderboard scores companies based on a number of criteria, including their size of operations in the RCS business messaging sector, extent of RCS value-added services, and the publisher's view on each company's innovation and future business prospects. The companies included in the RCS Business Messaging Competitor Leaderboard are:

• Cisco Webex
• CM.com
• Comviva
• Esendex
• GMS Worldwide
• Infinite Convergence Solutions
• Infobip
• Interop Technologies
• Kaleyra
• LINK Mobility
• Messaggio
• Route Mobile
• Sinch
• Soprano Design
• Syniverse

Country Readiness Index: Market readiness and market growth were used to score 60 countries in 8 key regions, to compare how each country is positioned within the RCS business messaging market. The publisher scores countries based on a number of criteria, including RCS penetration rates, RCS traffic and revenue to position markets as focus, growth, developing or saturated markets.

RCS Monetisation Model Analysis: A deep dive evaluation of future monetisation models that can be explored by RCS vendors; outlining future traffic, revenue and strategic recommendations to maximise the success of the following monetisation models:

• Access-based Billing
• Calls to Action
• Price-per-Message Billing
• Session-based Billing

Benchmark Industry Forecasts: Provided for RCS business messaging users, traffic, and revenue for 8 key global regions and 60 select countries including:

North America:

• Canada, US

Latin America:

• Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay

West Europe:

• Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK

Central & East Europe:

• Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine

Far East & China:

• China, Hong Kong, Japan, South Korea

Indian Subcontinent:

• Bangladesh, India, Nepal, Pakistan

Rest of Asia Pacific:

• Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam

Africa & Middle East:

• Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates

Research Deliverables

• Market Trends & Forecasts PDF Report - A comprehensive analysis of the current market landscape, alongside strategic recommendations and a walk-through of the forecasts.
• Interactive Forecast Excel - Full 5-year forecasts for every available market metric provided in Excel format, with interactive 'What If' and scenario tools.
• harvest Online Data Platform - Access the very latest data in our exclusive online data platform, harvest. All the data from Excel, with frequent updates and a more user-friendly interface.