Mobile Authentication Market: 2023-2028

The latest Mobile Authentication research provides a comprehensive assessment of the market and industry-specific use cases for mobile authentication types in this invaluable new report. Featuring strategic recommendations for enterprises and mobile operators, as well as a regional analysis expanding to 60 countries across 8 regions, scoring each region on criteria relating to factors influencing the mobile authentication market. This regional assessment leverages market-leading 5-year forecasts including:

• Biometric Capability
• Future Business Prospects
• Innovation in the Market
• Mobile Authentication Revenue
• Prevalence of OTP (One-time Passwords) Voice Calls
• Prevalence of OTT (Over the Top) Authentication Traffic
• SMS Reliance
• SMS Traffic Growth

The report also provides comprehensive 5-year forecasts detailing the significance of SMS to operator authentication revenue. SMS is the most ubiquitous method of authentication globally, due to its widespread adoption and implementation in mobile phones. Furthermore, this report also assesses the impact of emerging authentication channels on the disruption to SMS authentication, including total traffic and revenue. This research suite includes:

• Market Trends & Strategies (PDF)
• Competitor Leaderboard (PDF)
• Market Data & Forecasting (PDF)
• 5-year Market Sizing & Forecast Interactive Spreadsheet (Excel)
• 12 Months’ Access to harvest Online Data Platform

Key Statistics

• $40.5bn - Operator-billed mobile authentication revenue in 2023
• $56.4bn - Operator-billed mobile authentication revenue in 2028
• 39% - 2023 to 2028 market growth
• 2023-2028 - Forecast period

Key Features

Market Outlook: Using robust forecast data to provide an assessment of key market trends, drivers and pain points that are anticipated to impact the growth of the mobile authentication market, including: 7 key authentication channels (SMS, flash calling, mobile identity, number verify, OTP voice, OTT authentication, and device-based biometrics). The report also offers strategic recommendations on how operators can best monetise on authentication traffic and protect their revenue from disruption from newer authentication channels. The key factors influencing the authentication market are as follows:

• API Authentication Measures
• Authentication Regulations
• Biometric Authentication Demand
• Decentralised and Centralised Identity Solutions
• How to Mitigate Against Identity Fraud
• Passwordless Authentication
• SMS Infrastructure Vulnerabilities
• Threats to Operators from Fraud
• Two-factor Authentication/Multi-factor Authentication​

Competitor Leaderboard: Key player capability and capacity assessment of the competitive landscape for 22 leading vendors who provide operators with secure authentication capabilities. Our Competitor Leaderboard scores these companies on a number of criteria, including their size of operations in the space, their extent and breadth of market partnerships, sophistication of their platforms, and the publisher's view on each company's innovation and future business prospects. The companies included in the Mobile Authentication Competitor Leaderboard are:

• BICS
• Cisco Webex
• Clickatell
• CM.com
• Comviva
• GMS Worldwide
• Infobip
• Interop Technologies
• Kaleyra
• LINK Mobility
• Mavenir Systems
• MessageBird
• Methics
• Mitto
• Monty Mobile
• Route Mobile
• Sinch
• Syniverse
• Tata Communications
• Telesign
• Twilio

Vonage​

Mobile Authentication Country-readiness Index: A comprehensive coverage featuring country‑level data and country rankings on the future of the market; split by 60 key countries. Assessment of each region’s full potential, paired with supplementary 5-year forecast data. The criteria include:

• Biometric Capability
• Future Business Prospects
• Innovation in the Market
• Mobile Authentication Revenue
• Prevalence of OTP Voice Calls
• Prevalence of OTT Authentication Traffic
• SMS Reliance

SMS Traffic Growth​

5-year Benchmark Forecasts: Comprehensive data for mobile authentication activities such as the number of mobile subscribers, the number of biometrically enabled smartphones, total traffic for each authentication channel, and total revenue from each authentication channel, split by key channels such as device-based biometrics, flash calling, and mobile identity, as well as by the following 60 countries and 8 key regions:

North America:

• Canada, US

Latin America:

• Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay

West Europe:

• Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK

Central & East Europe:

• Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine

Far East & China:

• China, Hong Kong, Japan, South Korea

Indian Subcontinent:

• Bangladesh, India, Nepal, Pakistan

Rest of Asia Pacific:

• Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam

Africa & Middle East:

• Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates

Research Deliverables

• Market Trends & Strategies PDF Report - A comprehensive analysis of the current market landscape, alongside strategic recommendations and a walk-through of the forecasts.
• Interactive Forecast Excel - Full 5-year forecasts for every available market metric provided in Excel format, with interactive 'What If' and scenario tools.
• harvest Online Data Platform - Access the very latest data in our exclusive online data platform, harvest. All the data from Excel, with frequent updates and a more user-friendly interface.
• Competitor Leaderboard Report - Provides a visual representation of the competitive positioning of the leaders within the market.
• Market Data & Forecasts Report - The numbers tell you what's happening, but our written report details why, alongside the methodologies.