Global OTT Business Messaging Market: 2023-2028

The latest OTT (Over the Top) Business Messaging research offers a comprehensive insight into this evolving market, including regional and vertical analyses which outline future opportunities within the OTT business messaging space. This report provides tailored recommendations for CPaaS (Communications Platforms-as-a-Service) vendors and CSPs (Communication Service Providers), as well as 5-year forecasts for key market segments coupled with strategic analysis. It also includes the Competitor Leaderboard, featuring an in depth evaluation of 19 OTT business messaging vendors using a combination of quantitative and qualitative scoring criteria. In addition, the report suite contains a sector analysis of key industries primed for disruption using OTT business messaging, including:

• Advertising
• Banking
• Content Payments
• Digital Ticketing
• Healthcare
• Retail

This report also includes a monetisation model and value-added service evaluation. The value-added services considered include:

• Chatbots
• Conversational Commerce
• Customer Data Platforms
• Flash Calling
• Security

Key Statistics

• $218.5m - Market size in 2023
• $836.8m - Market size in 2028
• 31% - 2023 to 2028 CAGR growth
• 2023-2028 - Forecast period

Key Features

Trend Analysis & Future Opportunities: An assessment of key and emerging monetisation opportunities for CPaaS providers, and CSPs in the OTT business messaging market, including:

• Analysis of different OTT Messaging Channels, including LINE, Messenger, Telegram, WhatsApp, WeChat, and Viber
• Analysis of the Advertising, Banking, Healthcare, Content Payment, Retail, And Ticketing Market Verticals
• WhatsApp’s New Pricing Model
• Superapp Monetisation
• Customer Data Platform Integration
• LLM Chatbot Innovation

Global OTT Business Messaging Country Readiness Index: A technology impact assessment for OTT business messaging technologies, and solutions, across 60 countries. Each of these countries has been scored by the publisher in its Country Readiness Index, which assesses the present status of each country’s OTT business messaging market, and its future prospects. Further detailed assessment is provided for the following countries:

• Brazil
• China
• India
• South Korea
• US
• Vietnam

Competitor Leaderboard: Key player capability and capacity assessment for 20 OTT business messaging vendors; positioning them as either an established leader, leading challenger, or disruptor and challenger. Our Competitor Leaderboard scores these companies on their size of operations in the OTT business messaging space, their extent and breadth of market partnerships, the sophistication of their platforms and the publisher's view on each company's innovation and future business prospects. The companies included in the OTT business messaging Competitor Leaderboard are:

• Clickatell
• CM.com
• Comviva
• GMS Worldwide
• Gupshup
• Infobip
• Kaleyra
• LINK Mobility
• MessageBird
• Mitto
• Monty Mobile
• Route Mobile
• Sinch
• Syniverse
• Tata Communications
• Twilio
• tyntec
• Vonage
• Webex
• Zenvia

Benchmark Industry Forecasts: 5-year forecasts are provided for the total number of OTT messaging users, the total number of OTT messages sent, the total revenue from OTT business messaging, and total operator revenue loss from OTT business messaging. Metrics are split by our 8 key forecast regions and the 60 countries listed below:

North America:

• Canada, US

Latin America:

• Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay

West Europe:

• Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK

Central & East Europe:

• Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine

Far East & China:

• China, Hong Kong, Japan, South Korea

Indian Subcontinent:

• Bangladesh, India, Nepal, Pakistan

Rest of Asia Pacific:

• Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam

Africa & Middle East:

• Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirate

Research Deliverables

• Market Data & Forecasting Report - The numbers tell you what's happening, but our written report details why, alongside the methodologies.
• Interactive Forecast Excel - Full 5-year forecasts for every available market metric provided in Excel format, with interactive 'What If' and scenario tools.
• harvest Online Data Platform - Access the very latest data in our exclusive online data platform, harvest. All the data from Excel, with frequent updates and a more user-friendly interface.
• Market Trends & Strategies Report - A comprehensive analysis of the current market landscape, alongside strategic recommendations.
• Competitor Leaderboard Report - Provides a visual representation of the competitive positioning of the leaders within the market.