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Global A2P Messaging Market: 2024-2028

  • Report

  • January 2024
  • Region: Global
  • Juniper Research
  • ID: 5976618
The A2P Messaging research suite provides a detailed and insightful analysis of this established market; highlighting key areas for innovation and future growth. This enables A2P messaging stakeholders to understand key trends within this competitive environment.

The suite includes several different options that can be purchased separately, including access to data mapping the adoption and future growth of A2P messaging. The insightful study uncovers the latest trends and opportunities within the market, and includes a document containing extensive analysis of the 27 market leaders in the A2P messaging space.

The coverage can also be purchased as a Full Research Suite; containing all of these elements, and including a substantial discount. Collectively, they provide a critical tool for understanding this evolving market; allowing A2P messaging vendors to shape their future strategy. Its unparalleled coverage makes this research suite an incredibly useful resource for charting the future growth across different A2P messaging channels.

Key Statistics

  • 2.2tn - Total A2P messages delivered in 2024
  • 3.4tn - Total A2P messages delivered in 2028
  • 55% - 2024 to 2028 growth
  • 2024-2028 - Forecast period

Key Features

Market Trends & Strategies: Provides insight into the A2P messaging market by giving an in depth overview of each messaging channel, including the challenges that must be overcome in order for each channel to grow. In particular, it addresses the impact that AIT (Artificially Inflated Traffic) fraud and the rising SMS prices will have on the future growth of A2P SMS, and highlights how Apple’s support of RCS in 2024 will change the market dynamics. The A2P messaging research also includes an analysis of key market verticals, including which channels will be most popular for A2P messaging depending on the use case.

Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities and findings within the A2P messaging market, accompanied by key strategic recommendations for stakeholders.

Benchmark Industry Forecasts: The overview into the A2P messaging market includes forecasts for total A2P messaging revenue for operators, split by key market verticals.

Competitor Leaderboard: Key player product and positioning, and capability and capacity assessment for 27 vendors within the A2P messaging space, via the Competitor Leaderboard.

Research Deliverables

  • Market Data & Forecasting Report - The numbers tell you what's happening, but our written report details why, alongside the methodologies.
  • Interactive Forecast Excel - Full 5-year forecasts for every available market metric provided in Excel format, with interactive 'What If' and scenario tools.
  • harvest Online Data Platform - Access the very latest data in our exclusive online data platform, harvest. All the data from Excel, with frequent updates and a more user-friendly interface.
  • Market Trends & Strategies Report - A comprehensive analysis of the current market landscape, alongside strategic recommendations.
  • Competitor Leaderboard Report - Provides a visual representation of the competitive positioning of the leaders within the market.