The latest CPaaS (Communications Platform-as-a-Service) research provides a comprehensive assessment of this growing market, featuring a regional analysis and an evaluation of each of the channels that comprise CPaaS offerings, including:
Country Readiness Index: Comprehensive coverage featuring country-level market analysis on the future of emerging CPaaS technologies in 60 select countries; thoroughly analysing each country’s potential readiness for disruption from services such as generative AI, rich media messaging, APIs, conversational commerce and CPaaS enablement.
- In-app Push Notifications
- MMS
- Mobile & Online Browsing Chatbots
- RCS Business Messaging
- Social Media
- SMS
- OTT Business Messaging
- Video Services
- Voice Services
- Banking
- Government & Public Services
- Healthcare
- Ticketing
- Travel & Tourism
- Retail & eCommerce
Key Statistics
- $28bn - Global CPaaS market value in 2024
- $58bn - Global CPaaS market value by 2028
- 102% - 2024 to 2028 market growth
- 2024-2028 - Forecast period
Key Features
Future CPaaS Market Outlook: An assessment of key market trends, drivers and pain points that are anticipated to impact the growth of the CPaaS market, including:- AIT (Artificially Inflated Traffic) & SMS Trashing Fraud
- API-based Service Provision
- Generative AI on Mobile Marketing Campaigns
- The Growth of Conversational Commerce & AI
- The Imminent Support of RCS via Apple’s iOS Devices
- The Impact of Rising International A2P SMS Termination Rates
- The Rise of Mobile Identity in CPaaS
- In-app Push Notifications
- MMS
- Mobile & Online Browsing Chatbots
- RCS Business Messaging
- Social Media
- SMS
- OTT Business Messaging
- Video Services
- Voice Services
Country Readiness Index: Comprehensive coverage featuring country-level market analysis on the future of emerging CPaaS technologies in 60 select countries; thoroughly analysing each country’s potential readiness for disruption from services such as generative AI, rich media messaging, APIs, conversational commerce and CPaaS enablement.
Research Deliverables
- Market Data & Forecasting Report - The numbers tell you what's happening, but our written report details why, alongside the methodologies.
- Interactive Forecast Excel - Full 5-year forecasts for every available market metric provided in Excel format, with interactive 'What If' and scenario tools.
- harvest Online Data Platform - Access the very latest data in our exclusive online data platform, harvest. All the data from Excel, with frequent updates and a more user-friendly interface.
- Market Trends & Strategies Report - A comprehensive analysis of the current market landscape, alongside strategic recommendations.
- Competitor Leaderboard Report - Provides a visual representation of the competitive positioning of the leaders within the market.
