Global mobile phone market volume reached 1.365 billion units in 2024, with smartphones accounting for 86.8% or 1.185 billion units. Looking ahead, global smartphone shipments are projected to reach 1.319 billion units by 2028, with a compound annual growth rate (CAGR) of 2.26% from 2024 to 2028.
Table of Contents
- Worldwide Mobile Phone Market by Device Type, 2022 - 2028
- Worldwide Mobile Phone Market Share by Device Type, 2022 - 2028
- Worldwide Smartphone Market by Region, 2022 - 2028
- Worldwide Smartphone Market Share by Region, 2022 - 2028
- Worldwide Smartphone Market by Price Point, 2022 - 2028
- Worldwide Smartphone Market Share by Price Point, 2022 - 2028
- Worldwide Smartphone Market by Operating System, 2022 - 2028
- Worldwide Smartphone Market Share by Operating System, 2022 - 2028
- Intelligence Insight
- Research Scope & Definitions
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Alcatel
- Apple
- Honor
- Huawei
- Lenovo
- Motorola
- Nokia
- Oppo
- Samsung
- TCL
- Transsion
- Vivo
- ZTE
Methodology
Primary research with a holistic, cross-domain approach
The exhaustive primary research methods are central to the value that the analyst delivers. A combination of questionnaires and on-site visits to the major manufacturers provides a first view of the latest data and trends. Information is subsequently validated by interviews with the manufacturers' suppliers and customers, covering a holistic industry value chain. This process is backed up by a cross-domain team-based approach, creating an interlaced network across numerous interrelated components and system-level devices to ensure statistical integrity and provide in-depth insight.
Complementing primary research is a running database and secondary research of industry and market information. Dedicated research into the macro-environmental trends shaping the ICT industry also allows the analyst to forecast future development trends and generate foresight perspectives. With more than 20 years of experience and endeavors in research, the methods and methodologies include:
Method
- Component supplier interviews
- System supplier interviews
- User interviews
- Channel interviews
- IPO interviews
- Focus groups
- Consumer surveys
- Production databases
- Financial data
- Custom databases
Methodology
- Technology forecasting and assessment
- Product assessment and selection
- Product life cycles
- Added value analysis
- Market trends
- Scenario analysis
- Competitor analysis
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