Table of Contents
1. Recap of Key Issues in 2023 Notebook PC Market1.1 Unchanged Economic Headwinds Impacting Annual Notebook P Shipment Performance
1.2 Google License Fees and Indian Regulations Drive Short-term Demand in Q2 and Q3 2023
1.3 Divergent Market Recovery Speeds Impact Shipments in 2H of 2023
1.3.1 North America Sees Consumer Spending Rise amid Easing Inflationary Pressures
1.3.2 European Market Remains Cautious amid Ongoing Russian-Ukraine Conflict
1.3.3 Slow Recovery in China Subdues Market Demand
2. Outlook for 2024 Notebook PC Market
2.1 Varied Factors Lead to Cautiously Optimistic Outlook for the Notebook PC Market
2.1.1 Timing and Frequency of Interest Rate Cuts Key to Stimulating Purchasing Power
2.1.2 China's Economic Recovery Impacting Post-Pandemic Consumption Growth
2.1.3 Economic and Political Policies Stirring Market Uncertainty as Presidential Elections Worldwide Approach
2.2 Replacement Schedule Optimism Tempered by Conservative Shipments
2.3 Accelerated Development of AI Notebook PC Sparking Interest in the Notebook PC Market
2.3.1 Hybrid Architectural Design across x86 and Arm Accelerating AI Hardware in Notebook PCs
2.3.2 Microsoft Constantly Expanding Copilot Applications to Bring AI Experiences to More Users
3. The Publisher's Perspective
3.1 Global Notebook PC Market Poised to Overcome the Downturn in 2024 After the Pandemic
3.2 Impact of AI Notebook PCs on the Global Market in 2024 Remains Uncertain
- Appendix
- List of Companies
Figure 1: Global Notebook PC Market Size, 2020 - 2024
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- AMD
- Intel
- Microsoft
- Qualcomm
Methodology
Primary research with a holistic, cross-domain approach
The exhaustive primary research methods are central to the value that the analyst delivers. A combination of questionnaires and on-site visits to the major manufacturers provides a first view of the latest data and trends. Information is subsequently validated by interviews with the manufacturers' suppliers and customers, covering a holistic industry value chain. This process is backed up by a cross-domain team-based approach, creating an interlaced network across numerous interrelated components and system-level devices to ensure statistical integrity and provide in-depth insight.
Complementing primary research is a running database and secondary research of industry and market information. Dedicated research into the macro-environmental trends shaping the ICT industry also allows the analyst to forecast future development trends and generate foresight perspectives. With more than 20 years of experience and endeavors in research, the methods and methodologies include:
Method
- Component supplier interviews
- System supplier interviews
- User interviews
- Channel interviews
- IPO interviews
- Focus groups
- Consumer surveys
- Production databases
- Financial data
- Custom databases
Methodology
- Technology forecasting and assessment
- Product assessment and selection
- Product life cycles
- Added value analysis
- Market trends
- Scenario analysis
- Competitor analysis
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