Malaysia Media Landscape

The Malaysia Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in Malaysia today, with top-level data and detailed forecasts of key indicators up to 2028. The report analyses the television, SVOD, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Key Highlights

• Fiber will continue to be the leading technology to deliver residential fixed broadband services in Malaysia over the forecast period. Fiber lines accounted for an estimated 97.4% of total broadband lines in 2023 and will reach 98.5% by the end of 2028.
• Malaysia’s SVOD accounts are expected to grow at a CAGR of 11.8% over the forecast period, reaching 3.9 million in 2028, driven by the increasing consumer preference towards SVOD platforms as broadband services continue to improve in the country.
• The growth in mobile subscriptions is supported by 5G network expansions across the country, rising adoption of high-speed mobile internet plans, increasing penetration of smartphones, and emerging opportunities in smart manufacturing, smart cities, smart agriculture, smart healthcare, and other industrial applications.
• Fiber will continue to be the leading technology to deliver residential fixed broadband services in Malaysia over the forecast period. Fiber lines accounted for an estimated 66.3% of total broadband lines in 2023 and will reach 72.2% by the end of 2028.

Scope

• Pay-TV operators had 6.4 million subscribers in 2023. Total pay-TV subscriptions will decline by approximately 1.0 million over the forecast period, reaching 5.3 million in 2028.
• Malaysia had an estimated 2.2 million subscription video-on-demand (SVOD) accounts at the end of 2023, an increase of 406,000 or 22.4% from 2022.
• Total mobile subscriptions in Malaysia reached an estimated 50.1 million at the end of 2023. Over the forecast period, mobile operators will add a combined 5.2 million mobile subscribers at a CAGR of 2.0%, bringing the country’s total mobile subscriptions to 55.2 million in 2028.
• Total fixed broadband lines will grow from 4.7 million in 2023 to 6.4 million by the end of 2028, driven by increased adoption of fiber-to-the-home (FTTH) services.

Reasons to Buy

• This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Malaysian television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
• Accompanying the analyst’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Malaysian pay-TV, SVOD, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.
• With 23 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.