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UK: Home Category Data, The Consumer - Kitchen Textiles 2024

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    Report

  • 47 Pages
  • May 2024
  • Region: United Kingdom
  • GlobalData
  • ID: 5976912

The UK: Home Category Data, The Consumer - Kitchen Textiles 2024 report offers a comprehensive insight into consumer attitudes in the UK kitchen textiles market. The report focuses on four key subcategories: kitchen towels, oven gloves, aprons and tea cosies. Consumer data is based on our 2024 UK kitchen textiles survey, using a panel of 2,000 nationally representative consumers.

Scope

  • Amazon is the most shopped at retailer across all kitchen textiles subcategories
  • Replacement is the primary consumer purchase motivation for kitchen textiles
  • Younger consumers are more likely to have purchased kitchen textiles

Reasons to Buy

  • Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
  • "Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas."

Table of Contents

  • Definitions
  • Consumer Penetration by Subcategory
  • Drivers of Purchase
  • Replacement Cycle
  • Retailer Use
  • Retailer Profiles
  • Retailer Drivers
  • Retailer Improvements
  • Brand use
  • Brand drivers
  • Channel Use
  • Research Prior to Purchase
  • Opinions on Shopping Online
  • Views Prior to Purchase
  • Category-specific Questions
  • Methodology & Contacts
List of Tables
  • Consumer Penetration by Product, 2024
  • Purchase Motivations, 2024
  • Retailer Conversion Rates, 2024
  • Retailers Purchased from by Subcategory (Top 5), 2024
  • Retailer Usage by Demographic, 2024
  • Drivers of Retailer Choice by Retailer, 2024
  • Retailer Improvement Opportunities by Retailer, 2024
  • Brand Conversion by Subcategory, 2024
  • Drivers of Brand Choice by Brand, 2024
List of Figures
  • Consumer Penetration, 2024
  • Consumer Penetration by Subcategory, 2024
  • Replacement Cycle, 2024
  • Retailers Visited & Purchased from, 2024
  • Retailer Profile - Amazon, 2024
  • Retailer Profile - ASDA, 2024
  • Retailer Profile - B&M, 2024
  • Retailer Profile - Tesco, 2022
  • Retailer Profile - Home Bargains, 2024
  • Drivers of Retailer Choice, 2024
  • Retailer Improvement Opportunities, 2024
  • Brands Considered & Purchased, 2024
  • Drivers of Brand Choice, 2024
  • Shopper Research Process, 2024
  • Interaction with staff instore, 2024
  • Channel Usage when Researching, 2024
  • Channel Usage when Purchasing, 2024
  • Online Fulfilment Methods, 2024
  • Shopper Views on Online Shopping for Kitchen Textiles, 2024
  • Satisfaction with Online Shopping for Kitchen Textiles, 2024
  • Views Prior to Purchase, 2024
  • Factors of Importance, 2024
  • Opinions on Kitchen Textiles, 2024
  • Types of Tea Towels Purchased, 2024

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Amazon
  • ASDA
  • B&M
  • Dunelm
  • Home Bargains
  • JML
  • IKEA
  • Lidl
  • Marks & Spencer
  • Primark
  • Sainsbury's
  • Tesco
  • Wilko