The analyst Ramadan/Eid report forms part of the Retail Occasions series, and analyses consumer shopping attitudes towards the occasion.
Scope
- Tesco was the most shopped at retailer for Ramadan/Eid in 2024.
- Over 50% of consumers financed spending on the occasion out of their salary/earnings
- Food & drink was consumers’ focus for Eid/Ramadan this year, with this category being the most shopped for and the category that consumers spent the most on.
Reasons to Buy
- Understand which factors are driving retailer selection at consumer's chosen retailer for the occasion.
- Discover how much consumers spent on various categories for Eid/Ramadan in 2024
- Identify which product categories consumers purchased for Eid/Ramadan in 2024
Table of Contents
- Trend Insight - Stores
- Buying dynamics
- Financial spending
- Retailer usage
- Retailer selection
- Ramadan/Eid statements
- METHODOLOGY
- Technical details: consumer survey work
- Ramadan/Eid participation penetration (by demographic and region), 2024
- Ramadan/Eid shopper penetration (by demographic and region), 2024
- Ramadan/Eid shopper profile (by demographic and region), 2023
- What did consumers buy to celebrate Ramadan and Eid in 2024?
- How much did consumers spend on various categories for Ramadan/Eid in 2024?
- How consumers financed their spending for Ramadan/Eid, 2024
- Who consumers bought gifts for, for Ramadan/Eid, 2024
- When consumers started shopping for Ramadan/Eid, 2024
- Retailers most shopped at for Ramadan/Eid, 2024
- What’s driving retailer selection at the retailer where consumers did most of their shopping, 2024
- Agreement and disagreement with statements about Ramadan/Eid, 2024
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- ASDA
- H&M
- John Lewis & Partners
- Lidl
- Marks & Spencer
- Poundland
- Primark
- Sainsbury's
- Tesco
- TK Maxx
