Argentina Cards and Payments: Opportunities and Risks to 2028

The analyst's ‘Argentina Cards and Payments: Opportunities and Risks to 2027' report provides detailed analysis of market trends in the Argentine cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cash, credit transfer, cards, direct debits, and cheques during the review-period (2020-24e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2024e-28f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together the analyst’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

The analyst's ‘Argentina Cards and Payments: Opportunities and Risks to 2028' report provides top-level market analysis, information and insights into the Argentine cards and payments industry, including :

• Current and forecast values for each market in the Argentine cards and payments industry, including debit, credit and charge cards.
• Detailed insights into payment instruments including cash, credit transfer, cards, direct debits, and cheques. It also, includes an overview of the country's key alternative payment instruments.
• Ecommerce market analysis.
• Analysis of various market drivers and regulations governing the Argentine cards and payments industry.
• Detailed analysis of strategies adopted by banks and other institutions to market debit, credit, and charge cards.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• The competitive landscape of the Argentine cards and payments industry.

Scope

• Digital only banks will help accelerate the shift toward electronic payments In June 2019 Brazil based digital only Nubank launched its operations in Argentina under the brand name Nu In January 2022 digital only Openbank (a subsidiary of Santander) launched its operations in Argentina Customers are offered a salary savings account along with a Visa debit card Similarly, in August 2023 payment company Uala added digital banking service Uilo to its app The service offers a savings account along with a Mastercard prepaid card.
• In February 2024 the government launched the Cuota Simple installment program, replacing Ahora 12 The program allows users to finance purchases across three or six fixed monthly installments at a fixed interest rate using a credit card The program is currently scheduled to run until May 31 2024 It will be accessible every day of the week at participating physical and online retailers across the country.
• Contactless payments are on the rise due to regulatory initiatives promoting cashless transactions, increased payment card usage, and the pandemic driven shift towards touch free payments Use of contactless technologies for public transport is also driving adoption In October 2021 Banco Macro partnered with public transport company Sociedad Anonima de Transporte Automotor to offer contactless payments for bus journeys in the city of Salta using the bank’s mobile app Contactless card payments have been available to Bancor customers for bus fare payments in the city of Cordoba since 2020

Reasons to Buy

• Make strategic business decisions, using top-level historic and forecast market data, related to the Argentine cards and payments industry and each market within it.
• Understand the key market trends and growth opportunities in the Argentine cards and payments industry.
• Assess the competitive dynamics in the Argentine cards and payments industry.
• Gain insights into marketing strategies used for various card types in Argentina.
• Gain insights into key regulations governing the Argentine cards and payments industry.