TrendSights Analysis 2024: Sensory & Indulgence

TrendSights Analysis 2024: Sensory & Indulgence explores how goods with added experiences, immersive activities or sensory-focused developments are gaining popularity as buyers are escaping the boredom of everyday life. Moreover, it analyses how brands are experimenting with new added ingredients, innovative formulas and immersive events to give consumers the demanded multi-sensory experiences.

As globalization and digitalization progress, buyers are exposed to many concepts, ideas, and advancements in all categories, which drive their demand and curiosity for more sensory-rich products and services. Manufacturers are blurring the boundaries between various categories and implementing new technological developments such as artificial intelligence (AI) or augmented reality (AR) to bring the sensory aspect even to digital spaces.

Scope

• Younger consumer groups are particularly experience-driven, as they trade up materialism for immersive experiences, minimalism, and sensory stimulating activities.
• While older generations might be more focused on necessities rather than indulgences, the demand for premium options in all categories applies to every consumer group.
• Boredom, stressful lifestyles, and everyday-life monotony motivate consumers to seek unusual and unique product options.

Reasons to Buy

• Learn how the ever-evolving spending habits and consumer priorities always feature demand for the enjoyable.
• Explore why engaging all senses and interacting with a product on a more sensory level can be more important to some individuals than its practicality or price.
• Identify the drivers and inhibitors of the Sensory & Indulgence mega-trend, and understand the reasons why modern consumers are increasingly trading practical consumer goods for new sensory experiences.