Japan Media Landscape

The Japan Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in Japan today, with top-level data and detailed forecasts of key indicators up to 2028. The report analyses the television, SVOD, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Key Highlights

• Cable TV will remain the leading pay-TV platform through to 2028, despite a decline in subscriptions from 9.1 million in 2023 to 8.5 million in 2028, at a five-year CAGR of 1.2%. IPTV subscriptions will grow at a CAGR of 1.8% from 4.0 million in 2023 to 4.3 million in 2028, supported by improving fixed broadband infrastructure in the country and rising adoption of multiplay bundles, including IPTV services.
• The competition in the market has intensified as more international content providers enter the Japanese SVOD market. In order to maintain and expand their market positions, non-Japanese players are adding local content, such as anime, and investing heavily in producing original Japanese content to adapt to the demand.
• Growth in mobile subscriptions will be driven by growing adoption of M2M/IoT connectivity and solutions as mobile network operators (MNOs) focus on exploiting M2M/IoT opportunities.
• Fiber lines accounted for 84.1% of residential broadband lines in 2023 and will reach 85.6% in 2028. This growth is supported by the rising demand for higher-speed broadband connectivity and the government’s focus on the expansion of fiber-optic network services in the country.

Scope

• Pay-TV operators had 18.2 million subscribers in 2023. Total pay-TV subscriptions will fall by approximately 511,000 over the forecast period, reaching 17.7 million in 2028.
• Japan had an estimated 59.2 million subscription video-on-demand (SVOD) accounts at the end of 2023, an increase of 5.4 million or 9.9% from 2022. Japan’s SVOD accounts are expected to grow at a CAGR of 5.1% over the forecast period, reaching 75.7 million in 2028.
• Total mobile subscriptions in Japan reached an estimated 212.8 million in 2023. Over the 2023-2028 forecast period, mobile operators will add a combined 26.3 million mobile subscribers at a CAGR of 2.4%, bringing the country’s total mobile subscriptions to 239.2 million in 2028.
• Total fixed broadband lines in Japan will increase from 45.5 million in 2023 to 47.9 million by the end of 2028, driven by the government and operators to grow fiber-to-the-home and fiber-to-the-business (FTTH/B) coverage and adoption.

Reasons to Buy

• This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Japanese television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
• Accompanying the analyst’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Japanese pay-TV, SVOD, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.
• With 23 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.