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Sponsorship Sector Report - Technology - Americas 2024

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    Report

  • 37 Pages
  • April 2024
  • Region: Latin America, North America
  • GlobalData
  • ID: 5976965
This report provides an overview of the technology sector across the Americas region. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry.

Soccer is the most popular sport in terms of sponsorship agreements across the Americas region. Soccer is also the third highest generator of sponsorship values for 2-24. Federations bought in 50% of revenues generated from sponsorship agreements, despite having less than half of the total number of team agreements in place. NFL's deal with EA Sports is the largest deal in value across the Americas. American brands generated the highest annual deal value within the technology sector. In Europe, the most significant chunk of spending comes from French brand, Sorare, whose $25 million deal with MLB accounts for almost half of the brands spend. Collectively, KONAMI and Lenovo generated over a quarter of the total spend in Asia. There was only one deal from brand's located in the Middle East, Bornan's deal with Panam Sports. EA Sports is the most active and biggest spending tech brand across the Americas region. One of the key drivers of EA Sports deal volume is their partnership with American Football teams, including the Tampa Bay Buccaneers, Philadelphia Eagles and Kansas City Chiefs. Acronis ranks second in terms of deal volume across the Americas region; 36% of their deals are with American Football teams. The majority of 2K Sports spending stems from a solitary deal, a $157.4 million deal with the NBA for licensing in the 2K video games.

A detailed overview of the technology sector across the Americas region. Outlining sectors' influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.

Who Should Buy

Investors who are attempting to understand the current dynamics of the sponsorship landscape of the technology sector in the Americas market.

Scope

  • This report looks to offer a detailed insight into the technology sector across the Americas region. It explores all the main brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry.

Reasons to Buy

  • For those wanting an in-depth analysis of how the technology sector across the Americas region performed in the sports sponsorship industry, in the sense of both business and popularity.

Table of Contents

1. Key information and Background
  • Executive Summary
  • Introduction
2. Market Insights
  • Sector Sponsorship Deal Trends
3. Sector Analysis
  • Sector Summary
  • Top 10 Sports by Value and Volume
  • Product Category Breakdown
  • Key Product Sponsorship Markets
  • Biggest deals
  • Top 10 Confirmed Expiring Deals in 2024
4. Case Study
  • Intuit Dome and Intuit
5. Brand Analysis
  • Brand Summary
  • Brand Spend per Location
  • Most Active Brands
  • Biggest Spenders
  • Key Brands Analysis
6. Appendix
  • Sources
List of Tables
  • Slide 14- Table showing the top 10 confirmed and unconfirmed expiring deals in 2024.
  • Slide 16- Table showing the key information about Intuit's deal with the Intuit Dome.
  • Slide 23-32 - Table showing the sponsorship deals of the key tech brands in the Americas region.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Acronis
  • Amazon
  • Apple
  • EA Sports
  • Google
  • KONAMI
  • Microsoft
  • Socios.com
  • Sorare
  • 2K Sports