Middle East & Africa Electronic Shelf Label Market Forecast to 2030 - Regional Analysis - by Components, Hardware, Product Type, Store Type, and Communication Technology

The Middle East & Africa electronic shelf label market is expected to grow from US$ 152.91 million in 2022 to US$ 482.13 million by 2030. It is estimated to record a CAGR of 15.4% from 2022 to 2030.

Rapid Adoption of Game-Changing Technologies Across Retail-Value Chain Drives Middle East & Africa Electronic Shelf Label Market

Technology is projected to be the key driver of the industrial transformation. The success of the industry participants highly depends upon the relentless focus on the application of various technologies to offer enhanced value-added services to consumers. Advanced technologies have played a critical role in the transformation of the retail sector. Electronic shelf label (ESL) enables retailers to update the prices of the products automatically in real-time across the store, which further help them to eliminate days of monotonous and error-prone manual work. Retailers are continuously looking for solutions to deliver operational efficiency in the retail value chain, which is giving rise to the adoption of IoT technologies, thereby driving the growth of the electronic shelf label (ESL) market. This has encouraged the market players to offer solutions that help retailers increase pricing efficiency and accuracy. For instance, Pricer provides ESL with Bluetooth technology and helps consumers to access product information. In addition, S&K Solutions GmbH provides the next generation of electronic price tags, VUSION, that includes a screen protector attached to the front of the display. These tags are designed to be extremely thin and can be used in an environment of +10 to +40 degrees. The adoption of advanced technologies is expected to gain significant maturity in the retail industry, creating an unprecedented level of disruption. Artificial intelligence is expected to be most transformational for the retail industry due to its ability to drive efficiencies, widespread applications, and impact on labor. IoT in retail would positively impact the retail sector. With the rapid growth in the outlook of online shopping, retailers are looking forward to offering frictionless online shopping experiences to customers. The use of such technologies in retail is growing at an exponential rate. Both retailers and technology developers are looking forward to providing an environment of the connected consumer in brick-and-mortar locations. Therefore, ESL developers are working closely to develop more technologies through robust R&D, such as the development of ePaper and battery solutions, which helps to enhance operational efficiency and foster the electronic shelf label (ESL) market.

Middle East & Africa Electronic Shelf Label Market Overview

The Middle Eastern countries are financially developed nations, while the African countries lag largely. The infrastructure development in the Gulf countries is immense and the growth trend of commercial infrastructures continue to climb exponentially year on year. High investment for commercial construction, such as, supermarkets, specialty stores, malls etc. is being witnessed in the region. Thus, the increase in these buildings would further demand for advanced displays and electronic devices to attract customers and overcome the threat of online competition, changing trends, and fluctuating product prices. Construction of malls, hypermarkets, specialty stores, in the major cities of the gulf countries is one of the primary drivers for growth in the infrastructure vertical. Further, the population in the region are focusing on starting with different business verticals to increase its annual income. Several retailers in the region are adopting advanced electronic devices by offering contracts to some of the market players to deploy in their business operations. For instance, in March 2023, Cairo signed a partnership agreement with talabat Mart in the MENA region, to improve the customer buying experience by launching a new point of sale on the platform where customers can buy B. TECH's consumer electronics. Under this contract, the company aimed to deploy its electronic shelf labels in the Middle East. In Saudi Arabia, several positive government initiatives such as a robust budget and economic diversification, as well as increased women in the workforce, a growing digital-savvy younger generation, higher disposable incomes, and a push towards omnichannel retail strategies have provided the retail sector a much-needed stimulus to growth. Thus, this kinds off initiatives in the region are anticipated to propel the growth of electronic shelf label market in 2022-2030. Moreover, Africa is experiencing high infrastructural growth. Rising disposable income in the developing countries of African continent would lead to rising infrastructure thereby, opening opportunities for infrastructural developments and in turn favor more electronic shelf label installations at commercial properties. Thus, the growth in MEA is attributed by the rapid adoption of smart devices and increasing infrastructural development in both Middle East and well as African countries. Further, development of smart cities in Middle East region will spur the growth of electronic shelf label technology.

Middle East & Africa Electronic Shelf Label Market Segmentation

The Middle East & Africa electronic shelf label market is segmented into component, product type, store type, communication technology, and country.

Based on component, the Middle East & Africa electronic shelf label market is bifurcated into hardware and software & services. The hardware segment held a larger share of the Middle East & Africa electronic shelf label market in 2022. The hardware segment is further subsegmented into displays, batteries, transceivers, microprocessors, and others.

In terms of product type, the Middle East & Africa electronic shelf label market is bifurcated into E-paper based ESL and LCD ESL. The E-paper segment held a larger share of the Middle East & Africa electronic shelf label market in 2022.

Based on store type, the Middle East & Africa electronic shelf label market is segmented into hypermarkets, supermarkets, specialty stores, non-food retail stores, and others. The hypermarkets segment held the largest share of the Middle East & Africa electronic shelf label market in 2022.

In terms of communication technology, the Middle East & Africa electronic shelf label market is segmented into radio frequency, near field communication, infrared, and others. The radio frequency segment held the largest share of the Middle East & Africa electronic shelf label market in 2022

By country, the Middle East & Africa electronic shelf label market is segmented into Saudi Arabia, the UAE, South Africa, and the Rest of Middle East & Africa. Saudi Arabia dominated the Middle East & Africa electronic shelf label market in 2022.

LabelNest; Panasonic Holdings Corp; M2C Communication DOO; Opticon Sensors Europe BV; Diebold Nixdorf, Incorporated; and Pricer AB are some of the leading companies operating in the Middle East & Africa electronic shelf label market.