Middle East & Africa Chicken Extract Market Forecast to 2030 - Regional Analysis - by Product Type, Category, and Distribution Channel

The Middle East & Africa chicken extract market was valued at US$ 251.20 million in 2022 and is expected to reach US$ 331.37 million by 2030; it is estimated to record a CAGR of 3.5% from 2022 to 2030.

Rising Demand for Chicken Extract as Flavor Enhancer in Home Cooking Fuels Middle East & Africa Chicken Extract Market

Chicken extracts are commonly used in soups, sauces, and various culinary applications to enhance the overall flavor of dishes. Chicken extracts are rich in umami, enhancing the dishes' overall flavor. The rising demand for chicken extract as a flavor enhancer can be attributed to the ability to add savory and umami flavors to a wide range of dishes. In addition, the growing interest of consumers in exploring cuisines drives market growth. The popularity of cuisines from Middle East & Africa has surged in recent years.

Consumers use chicken extract to recreate traditional recipes and reduce cooking time while keeping the flavors intact. The chicken extract is used to prepare sauces and gravies as it enhances their flavor. The chicken extract is incorporated into marinades for chicken to infuse them with delicious chicken flavor before cooking. In addition, it is used as seasoning in dry rubs or spice blends for various meats, adding a savory note to grilled or roasted dishes. Thus, the rising demand for chicken extract as a flavor enhancer drives the Middle East & Africa chicken extract market.

Middle East & Africa Chicken Extract Market Overview

The influence of global cuisine and culinary diversity plays a significant role in the Middle East & Africa chicken extracts market. As consumers in these regions explore international flavors and dishes, chicken extracts have gained popularity for their versatility in adapting to various cuisines. They provide a convenient way to infuse dishes with rich chicken flavor, whether for traditional regional recipes or international cuisines, meeting the evolving tastes of the diverse population. Chicken extracts are added to various dishes to enhance their flavor and protein content.

Changing lifestyle dynamics, particularly the increasing number of working professionals and urbanization, also drive the demand for convenient meal solutions. Chicken extracts offer a quick and hassle-free method to enhance the taste of home-cooked meals, which resonates with busy individuals with limited time for extensive meal preparation. This demand aligns with the fast-paced urban lifestyle in many parts of the Middle East & Africa.

Further, the rise in the consumption of packaged food in these regions has led to greater incorporation of chicken extracts into a wide range of processed and convenience foods. These extracts are added to products such as noodles and ready-made soups to impart a savory and authentic chicken flavor.

Middle East & Africa Chicken Extract Market Segmentation

The Middle East & Africa chicken extract market is segmented based on product type, category, distribution channel, and country.

Based on product type, the Middle East & Africa chicken extract market is segmented into chicken powder, broth and stock, and chicken paste. The broth and stock segment held the largest share in 2022.

In terms of category, the Middle East & Africa chicken extract market is bifurcated into organic and conventional. The conventional segment held a larger share in 2022.

By distribution channel, the Middle East & Africa chicken extract market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment held the largest share in 2022.

Based on country, the Middle East & Africa chicken extract market is categorized into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The Rest of Middle East & Africa dominated the Middle East & Africa chicken extract market in 2022.

The Kraft Heinz Co, Lee Kum Kee Co Ltd, Princes Ltd, and Unilever Plc are some of the leading companies operating in the Middle East & Africa chicken extract market.