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Tattoos and body art in the U.S. have soared in popularity lately, especially amongst Millennials and Gen Z, fueling an industry comprised of 11,600 tattoo studios. The industry is estimated to be worth $4.5 billion, and is growing strongly.
According to polls, 32% of American adults now have a tattoo, but some have regrets about getting them, thus opening up a new market - tattoo removal, which is driven by new laser equipment and technology. This is a fragmented market of local artists, but it can be quite lucrative, especially with multiple artists renting space and working for a studio.
This new Marketdata report covers the following topics:
- Why demand exists, history and evolution of tattoo studios and the services they offer, typical operations/staff, separate analyses and $ size of the markets for: tattoo studios and tattoo removal services (2007-2023)
- Consumer demographics, forecasts for 2024 and 2030, tattoo studio operating ratios and profit margins, start-up costs, tattoo artist salaries (by state), number of tattoo studios and market receipts (by state), and competitor profiles.
Table of Contents
Introduction: Report Scope, Sources of Information,
Methodology
Nature & Operations of Tattoo Parlors
- Overview of the market, structure and main characteristics
- Summary and history of tattoos in the United States: discussion
- Estimated number of tattoo studios, avg. receipts per studio, current $ size of the market
- Geographic analysis, top states (no. of studios, state $ market potentials)
- Key industry facts/indicators
- Good/typical locations for a tattoo parlor (home, retail, college, flea mkt.)
- Avg. salary of a tattoo artist: rental of retail store space, subcontractor status, training/expertise, apprentices, building clientele
- Tattoo studio operations: start-up costs, avg. revenues, expenses (rent, tools, marketing, equipment), profits
- Discussion of concerns about safety of inks, regulation, FDA actions
- Types and styles of tattoos.
Tables:
- Estimated studio income statement: avg. revenues and expenses, by type
- Types of common tattoos, technology - smart tattoos
- Number of tattoo studios, by state, state mkt. potentials: 2024
- Average yearly salaries of tattoo artists, by state
- Tattoo artist, by gender, by year: 2010-2021
- Tattoo artists, by race, ethnicity, by year: 2010-2021
- Tattoo Artist Jobs, By Employer Size
- Tattoo Artist Unemployment Rate, By Year: 2010-2021
- Tattoo Artist Tenure Statistics
Industry Size and Growth
- Summary & discussion of various estimates of no. of tattoo studios, $ size of the industry (U.S. Census Bureau data, articles, trade groups, other mkt. research firms)
- Market Status report: findings of Marketdata interviews with industry leaders regarding recovery since the pandemic, current issues, outlook, headwinds
- Estimates of no. of tattoo studios and artists (Census, Data Axle)
- Average revenues per studio
- Census data, product line sales, avg. annual receipts per establishment (tattoo studios, tattoo removal, body piercing services)
- Total industry size: estimates by PEW Research, Marketdata, others
- How the business holds up in recessions, reasons for growing popularity of tattoos
- Estimated no. of parlors, avg. revenues per parlor/artist
- Marketdata estimates of $ annual revenues of tattoo parlors, tattoo removal: 2020-2021 pandemic performance, 2022 recovery period, 2024-2025 Forecast, 2030 Forecast, rationale.
Tables:
- Estimated $ Size of The U.S. Tattoo Studios & Tattoo Removal Market: 2007-2030 F
- Market growth forecasts by other market research firms.
The Tattoo Removal Market
- Discussion of the basics of tattoo removal: time required, costs, trends since 2010, laser equipment used, etc.
- Types of laser equipment used (Q-switched lasers, pulse dye, CO2 lasers, diode, erg, yag, Palomar Medical Technologies etc.)
- Cost per session and no. of treatments needed, total cost
- American Academy of Dermatology survey findings
- Training of personnel
- Setting up a tattoo removal business: office layout, regulations, equipment, types of leases for laser machines, technology, marketing, staff)
- Tattoo removal demographics: sex, seize of tattoos, type ink used, typical patient motivations for removal, pricing, avg. revenue per patient)
- Marketdata estimates of $ annual revenues of tattoo removal market: estimates by U.S. Census, franchisor, other research firms: 2024 & 2030 Forecast, rationale for estimates, discussion of estimates by other sources.
- Estimated market share of tattoo studios vs. dermatologists, med spas and other MDs.
- Med Spas & Tattoo Removal: Findings of Custom ISPA/Marketdata Online Survey of med spa owners: do they offer tattoo removal, sex mix of clients, use of existing/new staff, biggest competitors, cost per session, no. of sessions, total cost, plans to add service in next year, age & sex of clients, brands of laser equip. used)
- Recent developments in the laser equipment market, list of top manufacturers
Company Profile: Removery
Tables & Infographics:
- Tattoo Market Characteristics
- Tattoo Removal Market Characteristics
- Tattoo removal profitability
Customer Demand & Demographics
- Who gets tattoos? - results of surveys/polls by Harris Polls, U.S News, other companies (2003, 2008, 2012 data)
- Percent of Americans with a tattoo (by age, race, sex, region, reasons, etc.)
- Attitudes toward persons with tattoos
- Piercings, Henna tattoos
- Findings of study by Public Opinion Laboratory at Northern Illinois University: characteristics of people with tattoos & body piercings (by gender, race, income, marital status, year of birth)
Reference Directory of Industry Information Sources
- Name/address/phone/key contacts: trade groups, journals, magazines, directories, special surveys, consultants, etc.
Companies Mentioned
- Removery
Methodology
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