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Granola Bars Market Size, Share & Trends Analysis Report By Product Type, By Distribution Channel (Supermarket & Hypermarket, Departmental Stores, Convenience Stores, Online Sales Channel, and Others) By Regional Outlook and Forecast, 2024 - 2031

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    Report

  • 269 Pages
  • May 2024
  • Region: Global
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
  • ID: 5978619
The Global Granola Bars Market size is expected to reach $8.7 billion by 2031, rising at a market growth of 5.0% CAGR during the forecast period. In the year 2023, the market attained a volume of 808.5 million units (pack of 6), experiencing a growth of 10.7% (2020-2023).

Supermarkets and hypermarkets offer various products, including different brands, flavors, and types of granola bars. This extensive selection allows consumers to compare options, choose their preferred products, and explore new varieties, driving sales and market growth. Thus, the Supermarkets and hypermarkets segment captured nearly 1/3rd revenue share in the market in 2023. In terms of volume, it is expected that 414.3 million units of Granola bars would be sold through Supermarkets and hypermarkets.

Additionally, supermarkets and hypermarkets often feature promotional displays, special offers, and in-store marketing initiatives that help drive visibility and sales of granola bars. Their convenient locations, spacious layouts, and one-stop shopping appeal make them popular destinations for consumers looking to stock up on pantry essentials, including granola bars, thereby contributing significantly to the overall growth and market penetration of this snack category.



As consumers become more educated about nutrition and its impact on health, there is a growing demand for healthier snack options. Granola bars are often perceived as a nutritious choice because they include whole grains, nuts, seeds, and dried fruits, which provide essential nutrients like fiber, protein, vitamins, and minerals. Additionally, a culture of frequent snacking is increasingly replacing traditional three-meal-a-day eating patterns throughout the day. Busy lifestyles, longer work hours, and on-the-go activities have led consumers to seek convenient and portable snack options like granola bars to satisfy hunger between meals. Therefore, the market will grow due to the factors mentioned above.

However, Granola bars typically contain ingredients such as nuts, seeds, and dried fruits, which can be prone to spoilage if not stored properly. The short shelf life of granola bars limits their freshness and quality over time, affecting consumer perception and satisfaction with the product. The perishable nature of granola bars requires careful storage and handling throughout the supply chain to maintain product integrity. In conclusion, granola bars’ perishability and short shelf life hamper the market’s growth.

Distribution Channel Outlook

On the basis of distribution channel, the market is segmented into supermarket & hypermarket, departmental stores, convenience stores, online sales channel, and others. In 2023, the departmental stores segment attained 27% revenue share in the market. In terms of volume, 211.3 million units of granola bars were sold through departmental stores in the year 2023. Departmental stores often attract a specific demographic of consumers who prioritize convenience, variety, and quality in their shopping experience. This consumer base aligns well with the target market for granola bars, which includes health-conscious individuals, busy professionals, and families seeking nutritious snack options.



Product Type Outlook

Based on product type, the market is divided into organic and conventional. The organic segment attained 40% revenue share in the market in 2023. In terms of volume, 302.1 million units of organic granola bars were utilized in the year 2023. Consumers are increasingly prioritizing health and wellness, leading to a growing demand for organic food products perceived as healthier and more natural. Organic granola bars are made with certified organic ingredients, free from synthetic pesticides, fertilizers, and genetically modified organisms (GMOs), appealing to health-conscious consumers seeking cleaner, more wholesome snack options.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region witnessed 38% revenue share in the market in 2023. In terms of volume, it is expected that North America would consume 458.7 million units of granola bars by the year 2031. North America has seen a significant rise in health and wellness consciousness among consumers in recent years. Granola bars are perceived as a convenient and nutritious snack option, aligning with consumers’ desires for healthier food choices. The region’s emphasis on wellness drives demand for granola bars as a convenient way to incorporate whole grains, fiber, and other nutritious ingredients into daily diets.

Recent Strategies Deployed in the Market

  • Jul-2023: Mars, Inc. took over Kevin's Natural Foods, a US-based food and beverage company. Through this acquisition, Mars, Inc. would enhance its product portfolio and market presence.
  • May-2023: General Mills Inc. came into partnership with Reliance Consumer Products Ltd, an Indian consumer goods company. Through this partnership, General Mills Inc. would provide its services to Reliance Consumer Products Ltd to enhance its product portfolio.
  • Mar-2023: Nestle S.A. introduced "KitKat cereal". This new cereal provides a delightful KitKat flavor and has been created to meet the preferences of consumers seeking an occasional, indulgent breakfast choice that can be enjoyed as part of a balanced diet.
  • Mar-2023: The Hershey Company announced the launch of the Plant-based Extra Creamy Oat Chocolate Bar and Reese’s Plant-Based Peanut Butter Cups, two new vegan chocolates in the US to serve a growing number of consumers seeking dairy-free chocolates.
  • Jun-2022: Mars, Inc. came into partnership with Perfect Day, Inc., a food technology startup company based in Berkeley, California. This partnership aimed to launch CO2COA, the first ‘earth-positive’ animal-free chocolate.

List of Key Companies Profiled

  • The Hershey Company
  • Mars, Inc.
  • General Mills, Inc.
  • Kellogg Company
  • PepsiCo, Inc.
  • John B. Sanfilippo & Son, Inc.
  • Clif Bar & Company
  • Nestle S.A.
  • McKee Foods Corporation
  • Olympia Granola

Market Report Segmentation

By Product Type (Volume, Million Units (Pack of 6), USD Billion, 2020-2031)

  • Conventional
  • Organic

By Distribution Channel (Volume, Million Units (Pack of 6), USD Billion, 2020-2031)

  • Supermarket & Hypermarket
  • Departmental Stores
  • Convenience Stores
  • Online Sales Channel
  • Others

By Geography (Volume, Million Units (Pack of 6), USD Billion, 2020-2031)

  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Granola Bars Market, by Product Type
1.4.2 Global Granola Bars Market, by Distribution Channel
1.4.3 Global Granola Bars Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter’s Five Forces Analysis
Chapter 4. Strategies Deployed in Granola Bars Market
Chapter 5. Global Granola Bars Market by Product Type
5.1 Global Conventional Market by Region
5.2 Global Organic Market by Region
Chapter 6. Global Granola Bars Market by Distribution Channel
6.1 Global Supermarket & Hypermarket Market by Region
6.2 Global Departmental Stores Market by Region
6.3 Global Convenience Stores Market by Region
6.4 Global Online Sales Channel Market by Region
6.5 Global Others Market by Region
Chapter 7. Global Granola Bars Market by Region
7.1 North America Granola Bars Market
7.1.1 North America Granola Bars Market by Product Type
7.1.1.1 North America Conventional Market by Country
7.1.1.2 North America Organic Market by Country
7.1.2 North America Granola Bars Market by Distribution Channel
7.1.2.1 North America Supermarket & Hypermarket Market by Country
7.1.2.2 North America Departmental Stores Market by Country
7.1.2.3 North America Convenience Stores Market by Country
7.1.2.4 North America Online Sales Channel Market by Country
7.1.2.5 North America Others Market by Country
7.1.3 North America Granola Bars Market by Country
7.1.3.1 US Granola Bars Market
7.1.3.1.1 US Granola Bars Market by Product Type
7.1.3.1.2 US Granola Bars Market by Distribution Channel
7.1.3.2 Canada Granola Bars Market
7.1.3.2.1 Canada Granola Bars Market by Product Type
7.1.3.2.2 Canada Granola Bars Market by Distribution Channel
7.1.3.3 Mexico Granola Bars Market
7.1.3.3.1 Mexico Granola Bars Market by Product Type
7.1.3.3.2 Mexico Granola Bars Market by Distribution Channel
7.1.3.4 Rest of North America Granola Bars Market
7.1.3.4.1 Rest of North America Granola Bars Market by Product Type
7.1.3.4.2 Rest of North America Granola Bars Market by Distribution Channel
7.2 Europe Granola Bars Market
7.2.1 Europe Granola Bars Market by Product Type
7.2.1.1 Europe Conventional Market by Country
7.2.1.2 Europe Organic Market by Country
7.2.2 Europe Granola Bars Market by Distribution Channel
7.2.2.1 Europe Supermarket & Hypermarket Market by Country
7.2.2.2 Europe Departmental Stores Market by Country
7.2.2.3 Europe Convenience Stores Market by Country
7.2.2.4 Europe Online Sales Channel Market by Country
7.2.2.5 Europe Others Market by Country
7.2.3 Europe Granola Bars Market by Country
7.2.3.1 Germany Granola Bars Market
7.2.3.1.1 Germany Granola Bars Market by Product Type
7.2.3.1.2 Germany Granola Bars Market by Distribution Channel
7.2.3.2 UK Granola Bars Market
7.2.3.2.1 UK Granola Bars Market by Product Type
7.2.3.2.2 UK Granola Bars Market by Distribution Channel
7.2.3.3 France Granola Bars Market
7.2.3.3.1 France Granola Bars Market by Product Type
7.2.3.3.2 France Granola Bars Market by Distribution Channel
7.2.3.4 Russia Granola Bars Market
7.2.3.4.1 Russia Granola Bars Market by Product Type
7.2.3.4.2 Russia Granola Bars Market by Distribution Channel
7.2.3.5 Spain Granola Bars Market
7.2.3.5.1 Spain Granola Bars Market by Product Type
7.2.3.5.2 Spain Granola Bars Market by Distribution Channel
7.2.3.6 Italy Granola Bars Market
7.2.3.6.1 Italy Granola Bars Market by Product Type
7.2.3.6.2 Italy Granola Bars Market by Distribution Channel
7.2.3.7 Rest of Europe Granola Bars Market
7.2.3.7.1 Rest of Europe Granola Bars Market by Product Type
7.2.3.7.2 Rest of Europe Granola Bars Market by Distribution Channel
7.3 Asia Pacific Granola Bars Market
7.3.1 Asia Pacific Granola Bars Market by Product Type
7.3.1.1 Asia Pacific Conventional Market by Country
7.3.1.2 Asia Pacific Organic Market by Country
7.3.2 Asia Pacific Granola Bars Market by Distribution Channel
7.3.2.1 Asia Pacific Supermarket & Hypermarket Market by Country
7.3.2.2 Asia Pacific Departmental Stores Market by Country
7.3.2.3 Asia Pacific Convenience Stores Market by Country
7.3.2.4 Asia Pacific Online Sales Channel Market by Country
7.3.2.5 Asia Pacific Others Market by Country
7.3.3 Asia Pacific Granola Bars Market by Country
7.3.3.1 China Granola Bars Market
7.3.3.1.1 China Granola Bars Market by Product Type
7.3.3.1.2 China Granola Bars Market by Distribution Channel
7.3.3.2 Japan Granola Bars Market
7.3.3.2.1 Japan Granola Bars Market by Product Type
7.3.3.2.2 Japan Granola Bars Market by Distribution Channel
7.3.3.3 India Granola Bars Market
7.3.3.3.1 India Granola Bars Market by Product Type
7.3.3.3.2 India Granola Bars Market by Distribution Channel
7.3.3.4 South Korea Granola Bars Market
7.3.3.4.1 South Korea Granola Bars Market by Product Type
7.3.3.4.2 South Korea Granola Bars Market by Distribution Channel
7.3.3.5 Singapore Granola Bars Market
7.3.3.5.1 Singapore Granola Bars Market by Product Type
7.3.3.5.2 Singapore Granola Bars Market by Distribution Channel
7.3.3.6 Malaysia Granola Bars Market
7.3.3.6.1 Malaysia Granola Bars Market by Product Type
7.3.3.6.2 Malaysia Granola Bars Market by Distribution Channel
7.3.3.7 Rest of Asia Pacific Granola Bars Market
7.3.3.7.1 Rest of Asia Pacific Granola Bars Market by Product Type
7.3.3.7.2 Rest of Asia Pacific Granola Bars Market by Distribution Channel
7.4 LAMEA Granola Bars Market
7.4.1 LAMEA Granola Bars Market by Product Type
7.4.1.1 LAMEA Conventional Market by Country
7.4.1.2 LAMEA Organic Market by Country
7.4.2 LAMEA Granola Bars Market by Distribution Channel
7.4.2.1 LAMEA Supermarket & Hypermarket Market by Country
7.4.2.2 LAMEA Departmental Stores Market by Country
7.4.2.3 LAMEA Convenience Stores Market by Country
7.4.2.4 LAMEA Online Sales Channel Market by Country
7.4.2.5 LAMEA Others Market by Country
7.4.3 LAMEA Granola Bars Market by Country
7.4.3.1 Brazil Granola Bars Market
7.4.3.1.1 Brazil Granola Bars Market by Product Type
7.4.3.1.2 Brazil Granola Bars Market by Distribution Channel
7.4.3.2 Argentina Granola Bars Market
7.4.3.2.1 Argentina Granola Bars Market by Product Type
7.4.3.2.2 Argentina Granola Bars Market by Distribution Channel
7.4.3.3 UAE Granola Bars Market
7.4.3.3.1 UAE Granola Bars Market by Product Type
7.4.3.3.2 UAE Granola Bars Market by Distribution Channel
7.4.3.4 Saudi Arabia Granola Bars Market
7.4.3.4.1 Saudi Arabia Granola Bars Market by Product Type
7.4.3.4.2 Saudi Arabia Granola Bars Market by Distribution Channel
7.4.3.5 South Africa Granola Bars Market
7.4.3.5.1 South Africa Granola Bars Market by Product Type
7.4.3.5.2 South Africa Granola Bars Market by Distribution Channel
7.4.3.6 Nigeria Granola Bars Market
7.4.3.6.1 Nigeria Granola Bars Market by Product Type
7.4.3.6.2 Nigeria Granola Bars Market by Distribution Channel
7.4.3.7 Rest of LAMEA Granola Bars Market
7.4.3.7.1 Rest of LAMEA Granola Bars Market by Product Type
7.4.3.7.2 Rest of LAMEA Granola Bars Market by Distribution Channel
Chapter 8. Company Profiles
8.1 The Hershey Company
8.1.1 Company overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Recent strategies and developments:
8.1.4.1 Product Launches and Product Expansions:
8.1.5 SWOT Analysis
8.2 Mars, Inc.
8.2.1 Company Overview
8.2.2 Recent strategies and developments:
8.2.2.1 Partnerships, Collaborations, and Agreements:
8.2.2.2 Acquisition and Mergers:
8.2.3 SWOT Analysis
8.3 General Mills, Inc.
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 Recent strategies and developments:
8.3.5.1 Partnerships, Collaborations, and Agreements:
8.3.6 SWOT Analysis
8.4 Kellogg Company
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.4.5 Recent strategies and developments:
8.4.5.1 Partnerships, Collaborations, and Agreements:
8.4.5.2 Product Launches and Product Expansions:
8.4.6 SWOT Analysis
8.5 PepsiCo, Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental and Regional Analysis
8.5.4 Research & Development Expense
8.5.5 SWOT Analysis
8.6 John B. Sanfilippo & Son, Inc.
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Research & Development Expenses
8.6.4 SWOT Analysis
8.7 Clif Bar & Company
8.7.1 Company Overview
8.7.2 SWOT Analysis
8.8 Nestle S.A.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental and Regional Analysis
8.8.4 Research & Development Expenses
8.8.5 Recent strategies and developments:
8.8.5.1 Product Launches and Product Expansions:
8.8.6 SWOT Analysis
8.9 McKee Foods Corporation
8.9.1 Company Overview
8.9.2 SWOT Analysis
8.10. Olympia Granola
8.10.1 Company Overview
8.10.2 SWOT Analysis
Chapter 9. Winning Imperatives of Granola Bars Market

Companies Mentioned

  • The Hershey Company
  • Mars, Inc.
  • General Mills, Inc.
  • Kellogg Company
  • PepsiCo, Inc.
  • John B. Sanfilippo & Son, Inc.
  • Clif Bar & Company
  • Nestle S.A.
  • McKee Foods Corporation
  • Olympia Granola

Methodology

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