Competitive Intensity Will Push Original Equipment Manufacturers to Roll Out Advanced Level 2+ Autonomous Vehicles, Increasing the Demand for High-definition Maps in North America and Europe
The increase in demand for safety and convenience features has boosted the development and adoption of advanced driver assistance systems (ADAS) and autonomous driving (AD) features in passenger vehicles. Original equipment manufacturers (OEMs) seek to implement level 2 and above features in their mass-market vehicles to gain a competitive advantage.
In that context, high-definition (HD) maps provide detailed and more accurate information about the road and the vehicle's surroundings, enabling enhanced safety and convenience for drivers. By leveraging cutting-edge technology, HD maps become real-time or live maps that have high update frequency and capture dynamic data through a multi-source approach. Collaborations between value chain partners, such as OEMs, HD map providers, and regulatory bodies, will ensure standardized integration and deployment, thus, promoting industry expansion and growth opportunities.
This study provides an overview of the HD mapping solutions that select map providers offer and that OEMs have adopted in North America and Europe.
The study also addresses several key questions to understand the industry:
- How has the passenger vehicle HD maps industry evolved over the years?
- How are HD maps developed and what are their deployment strategies?
- What is the market potential of HD mapping solutions in NA and Europe?
- Who are the HD maps industry’s major players, and what are their business strategies and value propositions?
- What are the growth opportunities for HD map providers in 2024 and what strategies must they adopt?
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Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Mobileye
- TomTom
- HERE
