Retail Reinvention: A Framework for Future Growth

New business models, channels and shopper expectations continue to change retail, redefining industry rules and relationships and disrupting the path to purchase. This content provides strategies for adapting to these shifts and offers a framework to map the future of retail. To guide the retail industry through this reinvention, the publisher partnered with the National Retail Federation (NRF) on an abbreviated version of this report, which was published externally.

The Retail Reinvention: A Framework for Future Growth global briefing offers an insight into the size and shape of the retailing industry, highlights emerging trends, their effects on retailing in markets around the world, on the development of channels and consumers’ shopping patterns. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they the developments of new store types, the importance of non-store retailing, economic/lifestyle influences, private label or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Key Findings

New ways of selling upend industry norms

Digitalisation is ushering in new business models and infusing others with a digital twist, disrupting the retail industry. As business models evolve and new partners and competitors emerge, retailers and brands are challenged with redefining their roles and relationships.

Retailers look to diversify revenue streams

As the traditional retail playbook evolves, retailers are diversifying revenue streams, with many shifting beyond just selling merchandise. Value-added services for shoppers, media networks and ecosystems are avenues that retailers are exploring.

More channels complicates the shopper journey

While the objective remains the same - serve the shopper with the right product at the right time - identifying that right moment has become harder in the digital era. The digitalisation of the path to purchase has led to a wider range of channels and ultimately consumer choice.

Shopper expectations continue to evolve and elevate

Shoppers continue to evolve. The digitalisation of retail, which was accelerated by the pandemic, is at the core of many shifts. In particular, the move towards online channels is leading to more personalised interactions and elevating shopper experiences.

A framework to map the future of retail

To navigate these generational shifts in the industry, Euromonitor developed the Retail Reinvention Framework to conceptualise and quantify the biggest tensions. This framework can help you predict and prepare for the future of retail wherever you operate.

Why buy this report?

• Get a detailed picture of the Retail market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.