+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Advertising in Canada

  • PDF Icon

    Report

  • 54 Pages
  • April 2024
  • Region: Canada
  • MarketLine
  • ID: 5979093
Description Jump to:
Advertising in Canada industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
  • The Canadian advertising industry had total revenues of$15.44 billion in 2023, representing a compound annual growth rate (CAGR) of 3.6% between 2018 and 2023.
  • The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2023, with total revenues of$2.58 billion, equivalent to 16.7% of the industry's overall value.
  • The Canadian market accounts for 4.8% of the North American market in 2023.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Canada
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Canada
  • Leading company profiles reveal details of key advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Canada advertising market with five year forecasts

Reasons to Buy

  • What was the size of the Canada advertising market by value in 2023?
  • What will be the size of the Canada advertising market in 2028?
  • What factors are affecting the strength of competition in the Canada advertising market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Canada's advertising market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players in the market?
7.2. What are the strengths of leading players?
7.3. What trends are impacting the market?
7.4. Have there been any recent developments in the market?
8 Company Profiles
8.1. Dentsu Group Inc.
8.2. The Interpublic Group of Companies, Inc.
8.3. Publicis Groupe SA
8.4. WPP plc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher
List of Tables
Table 1: Canada advertising industry value: $ million, 2018-23
Table 2: Canada advertising industry category segmentation: % share, by value, 2018-2023
Table 3: Canada advertising industry category segmentation: $ million, 2018-2023
Table 4: Canada advertising industry geography segmentation: $ million, 2023
Table 5: Canada advertising industry value forecast: $ million, 2023-28
Table 6: Dentsu Group Inc.: key facts
Table 7: Dentsu Group Inc.: Annual Financial Ratios
Table 8: Dentsu Group Inc.: Key Employees
Table 9: Dentsu Group Inc.: Key Employees Continued
Table 10: Dentsu Group Inc.: Key Employees Continued
Table 11: The Interpublic Group of Companies, Inc.: key facts
Table 12: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 13: The Interpublic Group of Companies, Inc.: Key Employees
Table 14: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 15: Publicis Groupe SA: key facts
Table 16: Publicis Groupe SA: Annual Financial Ratios
Table 17: Publicis Groupe SA: Key Employees
Table 18: Publicis Groupe SA: Key Employees Continued
Table 19: Publicis Groupe SA: Key Employees Continued
Table 20: Publicis Groupe SA: Key Employees Continued
Table 21: WPP plc: key facts
Table 22: WPP plc: Annual Financial Ratios
Table 23: WPP plc: Key Employees
Table 24: WPP plc: Key Employees Continued
Table 25: Canada size of population (million), 2019-23
Table 26: Canada gdp (constant 2005 prices, $ billion), 2019-23
Table 27: Canada gdp (current prices, $ billion), 2019-23
Table 28: Canada inflation, 2019-23
Table 29: Canada consumer price index (absolute), 2019-23
Table 30: Canada exchange rate, 2019-23
List of Figures
Figure 1: Canada advertising industry value: $ million, 2018-23
Figure 2: Canada advertising industry category segmentation: $ million, 2018-2023
Figure 3: Canada advertising industry geography segmentation: % share, by value, 2023
Figure 4: Canada advertising industry value forecast: $ million, 2023-28
Figure 5: Forces driving competition in the advertising industry in Canada, 2023
Figure 6: Drivers of buyer power in the advertising industry in Canada, 2023
Figure 7: Drivers of supplier power in the advertising industry in Canada, 2023
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Canada, 2023
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Canada, 2023
Figure 10: Drivers of degree of rivalry in the advertising industry in Canada, 2023

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Dentsu Group Inc.
  • The Interpublic Group of Companies, Inc.
  • Publicis Groupe SA
  • WPP plc

Related Topics

Related Reports

Advertising Market by Demographic (Age), Psychographic (Lifestyle), Behavioral, Technological, Consumption, Customer Value, Product Usage - Global Forecast 2025-2030 - Product Image

Advertising Market by Demographic (Age), Psychographic (Lifestyle), Behavioral, Technological, Consumption, Customer Value, Product Usage - Global Forecast 2025-2030

  • Report
  • 193 Pages
  • Global
From
Advertising North America (NAFTA) Industry Guide 2019-2028 - Product Image

Advertising North America (NAFTA) Industry Guide 2019-2028

  • Report
  • 118 Pages
  • North America
From
Global Advertising - Product Image

Global Advertising

  • Report
  • 52 Pages
  • Global
From
North America Advertising Market Report by Segment (Television Advertising, Print Advertising, Radio Advertising, Outdoor Advertising, Internet Advertising, Mobile Advertising, Cinema Advertising), and Country 2024-2032 - Product Image

North America Advertising Market Report by Segment (Television Advertising, Print Advertising, Radio Advertising, Outdoor Advertising, Internet Advertising, Mobile Advertising, Cinema Advertising), and Country 2024-2032

  • Report
  • 121 Pages
  • North America
From
Radio Advertising Market Report by Type (Traditional Radio Advertising, Terrestrial Radio Broadcast Advertising, Terrestrial Radio Online Advertising, Satellite Radio Advertising), and Region 2024-2032 - Product Image

Radio Advertising Market Report by Type (Traditional Radio Advertising, Terrestrial Radio Broadcast Advertising, Terrestrial Radio Online Advertising, Satellite Radio Advertising), and Region 2024-2032

  • Report
  • 137 Pages
  • Global
From
Copyright © 2002-2024 Research and Markets. All Rights Reserved.