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Advertising in Asia-Pacific

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    Report

  • 49 Pages
  • April 2024
  • Region: Asia Pacific
  • MarketLine
  • ID: 5979119
Description Jump to:
Advertising in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
  • The Asia-Pacific advertising industry recorded revenues of$229.83 billion in 2023, representing a compound annual growth rate (CAGR) of 1.5% between 2018 and 2023.
  • The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2023, with total revenues of$83.34 billion, equivalent to 36.3% of the industry's overall value.
  • The advertising industry in the Asia-Pacific region is undergoing significant transformation due to the rise of digital platforms and changing consumer preferences. The region, including countries like China, India, Japan, and Australia, presents a complex market for advertisers. Digital advertising is dominant, with platforms like Facebook, Instagram, YouTube, WeChat, LINE, and KakaoTalk playing key roles.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the advertising market in Asia-Pacific
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Asia-Pacific
  • Leading company profiles reveal details of key advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Asia-Pacific advertising market with five year forecasts by both value and volume

Reasons to Buy

  • What was the size of the Asia-Pacific advertising market by value in 2023?
  • What will be the size of the Asia-Pacific advertising market in 2028?
  • What factors are affecting the strength of competition in the Asia-Pacific advertising market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Asia-Pacific's advertising market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the players in the market?
7.2. What are the strengths of leading players?
7.3. What trends are impacting the market?
7.4. Have there been any recent developments in the market?
8 Company Profiles
8.1. Dentsu Group Inc.
8.2. Hakuhodo Incorporated
8.3. Cheil Worldwide Inc
8.4. The Interpublic Group of Companies, Inc.
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher
List of Tables
Table 1: Asia-Pacific advertising industry value: $ million, 2018-23
Table 2: Asia-Pacific advertising industry category segmentation: % share, by value, 2018-2023
Table 3: Asia-Pacific advertising industry category segmentation: $ million, 2018-2023
Table 4: Asia-Pacific advertising industry geography segmentation: $ million, 2023
Table 5: Asia-Pacific advertising industry value forecast: $ million, 2023-28
Table 6: Dentsu Group Inc.: key facts
Table 7: Dentsu Group Inc.: Annual Financial Ratios
Table 8: Dentsu Group Inc.: Key Employees
Table 9: Dentsu Group Inc.: Key Employees Continued
Table 10: Dentsu Group Inc.: Key Employees Continued
Table 11: Hakuhodo Incorporated: key facts
Table 12: Hakuhodo Incorporated: Key Employees
Table 13: Hakuhodo Incorporated: Key Employees Continued
Table 14: Cheil Worldwide Inc: key facts
Table 15: Cheil Worldwide Inc: Annual Financial Ratios
Table 16: Cheil Worldwide Inc: Key Employees
Table 17: Cheil Worldwide Inc: Key Employees Continued
Table 18: The Interpublic Group of Companies, Inc.: key facts
Table 19: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 20: The Interpublic Group of Companies, Inc.: Key Employees
Table 21: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 22: Asia-Pacific exchange rate, 2019-23
List of Figures
Figure 1: Asia-Pacific advertising industry value: $ million, 2018-23
Figure 2: Asia-Pacific advertising industry category segmentation: $ million, 2018-2023
Figure 3: Asia-Pacific advertising industry geography segmentation: % share, by value, 2023
Figure 4: Asia-Pacific advertising industry value forecast: $ million, 2023-28
Figure 5: Forces driving competition in the advertising industry in Asia-Pacific, 2023
Figure 6: Drivers of buyer power in the advertising industry in Asia-Pacific, 2023
Figure 7: Drivers of supplier power in the advertising industry in Asia-Pacific, 2023
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2023
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2023
Figure 10: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2023

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Dentsu Group Inc.
  • Hakuhodo Incorporated
  • Cheil Worldwide Inc
  • The Interpublic Group of Companies, Inc.

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