Advertising in Spain industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- The Spanish advertising industry had total revenues of$12.61 billion in 2023, representing a negative compound annual growth rate (CAGR) of 1.5% between 2018 and 2023.
- The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2023, with total revenues of$2.83 billion, equivalent to 22.5% of the industry's overall value.
- The growth in the Spanish advertising industry is influenced by several macroeconomic factors, such as rising GDP, growing consumer confidence, and an increase in advertising spending. For instance, the real GDP annual growth rate of Spain in 2023 stood at 2.5%, according to MarketLine.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Spain
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Spain
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Spain advertising market with five year forecasts
Reasons to Buy
- What was the size of the Spain advertising market by value in 2023?
- What will be the size of the Spain advertising market in 2028?
- What factors are affecting the strength of competition in the Spain advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Spain's advertising market?
Table of Contents
1 Executive Summary
2 Market Overview
3 Market Data
4 Market Segmentation
5 Market Outlook
6 Five Forces Analysis
7 Competitive Landscape
8 Company Profiles
9 Macroeconomic Indicators
10 Appendix
List of Tables
List of Figures
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- The Interpublic Group of Companies, Inc.
- Publicis Groupe SA
- Publicis Groupe SA
- The Interpublic Group of Companies, Inc.
- WPP plc
- Havas SA
- WPP plc
- Havas SA