Advertising in the Netherlands - Research and Markets

Advertising in the Netherlands industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
The Dutch advertising industry had total revenues of$4.28 billion in 2023, representing a compound annual growth rate (CAGR) of 1.4% between 2018 and 2023.
The retailer segment accounted for the industry's largest proportion in 2023, with total revenues of $920.1 million, equivalent to 21.5% of the industry's overall value.
The rise in the media and telecommunications sector notably influences the advertising industry as the broader reach and targeted advertising capabilities offered by these platforms contribute to the growth of the advertising industry. According to MarketLine, the media and telecommunications industry witnessed a significant rise of 3.3% in 2023, reaching $782.3 million compared to the previous year.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in the Netherlands
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in the Netherlands
Leading company profiles reveal details of key advertising market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Netherlands advertising market with five year forecasts by both value and volume

Reasons to Buy

What was the size of the Netherlands advertising market by value in 2023?
What will be the size of the Netherlands advertising market in 2028?
What factors are affecting the strength of competition in the Netherlands advertising market?
How has the market performed over the last five years?
Who are the top competitors in the Netherlands's advertising market?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players in the market?
7.2. What are the strengths of leading players?
7.3. What trends are impacting the industry?
7.4. Have there been any recent developments in the market?

8 Company Profiles

8.1. The Interpublic Group of Companies, Inc.
8.2. Omnicom Group, Inc.
8.3. Publicis Groupe SA
8.4. The Interpublic Group of Companies, Inc.
8.5. Omnicom Group, Inc.
8.6. WPP plc
8.7. Publicis Groupe SA
8.8. WPP plc

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher

List of Tables

Table 1: Netherlands advertising industry value: $ million, 2018-23
Table 2: Netherlands advertising industry category segmentation: % share, by value, 2018-2023
Table 3: Netherlands advertising industry category segmentation: $ million, 2018-2023
Table 4: Netherlands advertising industry geography segmentation: $ million, 2023
Table 5: Netherlands advertising industry value forecast: $ million, 2023-28
Table 6: The Interpublic Group of Companies, Inc.: key facts
Table 7: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 8: The Interpublic Group of Companies, Inc.: Key Employees
Table 9: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 10: Omnicom Group, Inc.: key facts
Table 11: Omnicom Group, Inc.: Annual Financial Ratios
Table 12: Omnicom Group, Inc.: Key Employees
Table 13: Omnicom Group, Inc.: Key Employees Continued
Table 14: Publicis Groupe SA: key facts
Table 15: Publicis Groupe SA: Annual Financial Ratios
Table 16: Publicis Groupe SA: Key Employees
Table 17: Publicis Groupe SA: Key Employees Continued
Table 18: Publicis Groupe SA: Key Employees Continued
Table 19: Publicis Groupe SA: Key Employees Continued
Table 20: The Interpublic Group of Companies, Inc.: key facts
Table 21: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 22: The Interpublic Group of Companies, Inc.: Key Employees
Table 23: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 24: Omnicom Group, Inc.: key facts
Table 25: Omnicom Group, Inc.: Annual Financial Ratios
Table 26: Omnicom Group, Inc.: Key Employees
Table 27: Omnicom Group, Inc.: Key Employees Continued
Table 28: WPP plc: key facts
Table 29: WPP plc: Annual Financial Ratios
Table 30: WPP plc: Key Employees
Table 31: WPP plc: Key Employees Continued
Table 32: Publicis Groupe SA: key facts
Table 33: Publicis Groupe SA: Annual Financial Ratios
Table 34: Publicis Groupe SA: Key Employees
Table 35: Publicis Groupe SA: Key Employees Continued
Table 36: Publicis Groupe SA: Key Employees Continued
Table 37: Publicis Groupe SA: Key Employees Continued
Table 38: WPP plc: key facts
Table 39: WPP plc: Annual Financial Ratios
Table 40: WPP plc: Key Employees
Table 41: WPP plc: Key Employees Continued
Table 42: Netherlands size of population (million), 2019-23
Table 43: Netherlands gdp (constant 2005 prices, $ billion), 2019-23
Table 44: Netherlands gdp (current prices, $ billion), 2019-23
Table 45: Netherlands inflation, 2019-23
Table 46: Netherlands consumer price index (absolute), 2019-23
Table 47: Netherlands exchange rate, 2019-23

List of Figures

Figure 1: Netherlands advertising industry value: $ million, 2018-23
Figure 2: Netherlands advertising industry category segmentation: $ million, 2018-2023
Figure 3: Netherlands advertising industry geography segmentation: % share, by value, 2023
Figure 4: Netherlands advertising industry value forecast: $ million, 2023-28
Figure 5: Forces driving competition in the advertising industry in the Netherlands, 2023
Figure 6: Drivers of buyer power in the advertising industry in the Netherlands, 2023
Figure 7: Drivers of supplier power in the advertising industry in the Netherlands, 2023
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in the Netherlands, 2023
Figure 9: Factors influencing the threat of substitutes in the advertising industry in the Netherlands, 2023
Figure 10: Drivers of degree of rivalry in the advertising industry in the Netherlands, 2023

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

The Interpublic Group of Companies, Inc.
Omnicom Group, Inc.
Publicis Groupe SA
The Interpublic Group of Companies, Inc.
Omnicom Group, Inc.
WPP plc
Publicis Groupe SA
WPP plc

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Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

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