Advertising in Germany - Research and Markets

Advertising in Germany industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
The German advertising industry had total revenues of$25.18 billion in 2023, representing a negative compound annual growth rate (CAGR) of 0.1% between 2018 and 2023.
The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2023, with total revenues of$6.84 billion, equivalent to 27.2% of the industry's overall value.
The growth of the advertising industry in recent years can be partly attributed to the rise of online and social media advertising, as well as the increasing popularity of mobile devices and internet access across the country. For instance, the annual growth of internet users in Germany stood at 2% in 2023, according to MarketLine.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Germany
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Germany
Leading company profiles reveal details of key advertising market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Germany advertising market with five year forecasts by both value and volume

Reasons to Buy

What was the size of the Germany advertising market by value in 2023?
What will be the size of the Germany advertising market in 2028?
What factors are affecting the strength of competition in the Germany advertising market?
How has the market performed over the last five years?
Who are the top competitors in Germany's advertising market?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players in the market?
7.2. What are the strengths of leading players?
7.3. What trends are impacting the market?
7.4. Have there been any recent developments in the market?

8 Company Profiles

8.1. The Interpublic Group of Companies, Inc.
8.2. Publicis Groupe SA
8.3. WPP plc
8.4. Havas SA

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher

List of Tables

Table 1: Germany advertising industry value: $ million, 2018-23
Table 2: Germany advertising industry category segmentation: % share, by value, 2018-2023
Table 3: Germany advertising industry category segmentation: $ million, 2018-2023
Table 4: Germany advertising industry geography segmentation: $ million, 2023
Table 5: Germany advertising industry value forecast: $ million, 2023-28
Table 6: The Interpublic Group of Companies, Inc.: key facts
Table 7: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 8: The Interpublic Group of Companies, Inc.: Key Employees
Table 9: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 10: Publicis Groupe SA: key facts
Table 11: Publicis Groupe SA: Annual Financial Ratios
Table 12: Publicis Groupe SA: Key Employees
Table 13: Publicis Groupe SA: Key Employees Continued
Table 14: Publicis Groupe SA: Key Employees Continued
Table 15: Publicis Groupe SA: Key Employees Continued
Table 16: WPP plc: key facts
Table 17: WPP plc: Annual Financial Ratios
Table 18: WPP plc: Key Employees
Table 19: WPP plc: Key Employees Continued
Table 20: Havas SA: key facts
Table 21: Havas SA: Key Employees
Table 22: Germany size of population (million), 2019-23
Table 23: Germany gdp (constant 2005 prices, $ billion), 2019-23
Table 24: Germany gdp (current prices, $ billion), 2019-23
Table 25: Germany inflation, 2019-23
Table 26: Germany consumer price index (absolute), 2019-23
Table 27: Germany exchange rate, 2019-23

List of Figures

Figure 1: Germany advertising industry value: $ million, 2018-23
Figure 2: Germany advertising industry category segmentation: $ million, 2018-2023
Figure 3: Germany advertising industry geography segmentation: % share, by value, 2023
Figure 4: Germany advertising industry value forecast: $ million, 2023-28
Figure 5: Forces driving competition in the advertising industry in Germany, 2023
Figure 6: Drivers of buyer power in the advertising industry in Germany, 2023
Figure 7: Drivers of supplier power in the advertising industry in Germany, 2023
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2023
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Germany, 2023
Figure 10: Drivers of degree of rivalry in the advertising industry in Germany, 2023

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

The Interpublic Group of Companies, Inc.
Publicis Groupe SA
WPP plc
Havas SA

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Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

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