Advertising in China - Research and Markets

Advertising in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
The Chinese advertising industry recorded revenues of$105.35 billion in 2023, representing a compound annual growth rate (CAGR) of 1.1% between 2018 and 2023.
The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2023, with total revenues of$39.05 billion, equivalent to 37.1% of the industry's overall value.
The advertising industry in China is undergoing a significant transformation due to the rise of digital platforms and the country's evolving consumer landscape. Tencent's WeChat and Alibaba's Taobao have revolutionized advertising strategies by offering personalized campaigns based on user data. Short video platforms like Douyin have expanded advertising avenues, while social commerce platforms like Xiaohongshu blur the lines between social media and e-commerce.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in China
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in China
Leading company profiles reveal details of key advertising market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the China advertising market with five year forecasts

Reasons to Buy

What was the size of the China advertising market by value in 2023?
What will be the size of the China advertising market in 2028?
What factors are affecting the strength of competition in the China advertising market?
How has the market performed over the last five years?
What are the main segments that make up China's advertising market?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players in the market?
7.2. What are the strengths of leading players?
7.3. What trends are impacting the market?
7.4. Have there been any recent developments in the market?

8 Company Profiles

8.1. Dentsu Group Inc.
8.2. The Interpublic Group of Companies, Inc.
8.3. Publicis Groupe SA
8.4. WPP plc

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher

List of Tables

Table 1: China advertising industry value: $ million, 2018-23
Table 2: China advertising industry category segmentation: % share, by value, 2018-2023
Table 3: China advertising industry category segmentation: $ million, 2018-2023
Table 4: China advertising industry geography segmentation: $ million, 2023
Table 5: China advertising industry value forecast: $ million, 2023-28
Table 6: Dentsu Group Inc.: key facts
Table 7: Dentsu Group Inc.: Annual Financial Ratios
Table 8: Dentsu Group Inc.: Key Employees
Table 9: Dentsu Group Inc.: Key Employees Continued
Table 10: Dentsu Group Inc.: Key Employees Continued
Table 11: The Interpublic Group of Companies, Inc.: key facts
Table 12: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 13: The Interpublic Group of Companies, Inc.: Key Employees
Table 14: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 15: Publicis Groupe SA: key facts
Table 16: Publicis Groupe SA: Annual Financial Ratios
Table 17: Publicis Groupe SA: Key Employees
Table 18: Publicis Groupe SA: Key Employees Continued
Table 19: Publicis Groupe SA: Key Employees Continued
Table 20: Publicis Groupe SA: Key Employees Continued
Table 21: WPP plc: key facts
Table 22: WPP plc: Annual Financial Ratios
Table 23: WPP plc: Key Employees
Table 24: WPP plc: Key Employees Continued
Table 25: China size of population (million), 2019-23
Table 26: China gdp (constant 2005 prices, $ billion), 2019-23
Table 27: China gdp (current prices, $ billion), 2019-23
Table 28: China inflation, 2019-23
Table 29: China consumer price index (absolute), 2019-23
Table 30: China exchange rate, 2019-23

List of Figures

Figure 1: China advertising industry value: $ million, 2018-23
Figure 2: China advertising industry category segmentation: $ million, 2018-2023
Figure 3: China advertising industry geography segmentation: % share, by value, 2023
Figure 4: China advertising industry value forecast: $ million, 2023-28
Figure 5: Forces driving competition in the advertising industry in China, 2023
Figure 6: Drivers of buyer power in the advertising industry in China, 2023
Figure 7: Drivers of supplier power in the advertising industry in China, 2023
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in China, 2023
Figure 9: Factors influencing the threat of substitutes in the advertising industry in China, 2023
Figure 10: Drivers of degree of rivalry in the advertising industry in China, 2023

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Dentsu Group Inc.
The Interpublic Group of Companies, Inc.
Publicis Groupe SA
WPP plc

License	Format	Properties	Price
SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€346EUR$350USD£288GBP
SITE LICENSE PDF	The product is a PDF.	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€519EUR$525USD£431GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€691EUR$700USD£575GBP

Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

Related Topics

Related Reports

Advertising Market by Demographic (Age), Psychographic (Lifestyle), Behavioral, Technological, Consumption, Customer Value, Product Usage - Global Forecast 2025-2030

Advertising BRIC (Brazil, Russia, India, China) Industry Guide 2019-2028

Advertising in Asia-Pacific

Radio Advertising Market Report by Type (Traditional Radio Advertising, Terrestrial Radio Broadcast Advertising, Terrestrial Radio Online Advertising, Satellite Radio Advertising), and Region 2024-2032

Advertising Service Global Market Insights 2024, Analysis and Forecast to 2029, by Market Participants, Regions, Technology