The Partyware 2024 report forms part of the analyst's Retail Occasions series, and gives insight into the profile and spending habits of consumers buying partyware.
Key Highlights
- Over one third of consumers are driven by price when purchasing partyware products,.
- Party bags, fillers and invites are the leading category for average spend by consumers.
- Multi-buy discounts were the most utilised promotions by customers over the last 12 months.
- Almost 70% of consumers are willing to spend more on sustainable partyware products.
Reasons to Buy
- Understand which occasions consumers are purchasing partyware for, including average spend on partyware categories.
- Discover the key selection criteria which drives consumers' partyware purchases.
- Find out which promotions and discounts can be most appealing and used by consumers for their partyware purchases.
- Understand which key demographics are purchasing partyware items, by category.
Table of Contents
- Buying dynamics
- Occasions
- Retailer selection
- Retailers used
- Discounts & promotions
- Product materials
- Spending
- Buying dynamics, by category
- Buying dyanmics, by channel
- Partyware statements
- Methodology
- Technical details: consumer survey work
- Products purchased, party tableware, 2024
- Products purchased, party napkins & table covers, 2024
- Products purchased, party drinkware, 2024
- Products purchased, party candles & badges, 2024
- Products purchased, party balloons, 2024
- Products purchased, party banners & garlands, 2024
- Products purchased, party bags, fillers & invites, 2024
- Products purchased, party poppers & games, 2024
- Partyware retail shopper penetration (by demographic & region), 2024
- Partyware retail shopper profile (by demographic & region), 2024
- What occasions are consumers purchasing partyware for, 2024
- What's driving retailer selection, 2024
- Retailers shopped at for partyware, 2024
- Which discounts & promotion methods were the most appealing, & which did you use over the last 12 months, 2024
- What material was your partyware purchase made from, 2024
- Average spend on partyware, 2024
- Party tableware penetration, total & by demographic, 2024
- Party napkins & table covers penetration, total & by demographic, 2024
- Party drinkware penetration, total & by demographic, 2024
- Party candles & badges penetration, total & by demographic, 2024
- Party balloons penetration, total & by demographic, 2024
- Party banners & garlands penetration, total & by demographic, 2024
- Party bags, fillers & invites penetration, total & by demographic, 2024
- Party poppers & games penetration, total & by demographic, 2024
- Online & offline partyware purchases, 2024
- Agreement & disagreement statements about partyware, 2024
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Tesco
- ASDA
- Amazon
- Poundland
- Sainsbury's
- B&M
- Card Factory
- Home Bargains
- Aldi
- Lidl
