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Marriott International - Digital Transformation Strategies

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    Company Profile

  • 23 Pages
  • May 2024
  • Region: Global
  • GlobalData
  • ID: 5979243
Marriott is a global licensor, franchisor, and operator of hotels, timeshare, residential and other types of lodging properties. Its brands include The Ritz-Carlton, JW Marriott, Edition, The Luxury Collection, BVLGARI Hotels & Resorts, Sheraton, Marriott Vacation Club, Autograph Collection Hotels, Four Points, Fairfield, Protea Hotels, Residence Inn, TownePlace Suites, W Hotels, St. Regis, Westin, Renaissance, Marriott, Le Meridien, Gaylord Hotels, Marriott Executive Apartments, Delta Hotels, Tribute Portfolio, Design Hotels, Courtyard, and SpringHill Suites. The company’s reportable business segments are US & Canada and International.

The report provides information and insights into Marriott's tech activities, including :

  • Insights of its digital transformation strategies and innovation programs
  • Overview of technology initiatives covering partnerships, product launches and investments
  • Insights on each technology initiative including technology theme, objective, and benefits
  • Details of estimated ICT budgets and major ICT contracts

Scope

  • Marriott is leveraging several emerging technologies, including augmented reality, AI, Internet of Things (IoT), cloud, big data and robotics technologies among others, for achieving operational efficiency and enhancing customer experience.
  • In 2024, Marriott selected Oracle Fusion Cloud Human Capital Management platform to effectively manage its workforce and help associates grow within its organization.
  • Marriott uses the Snowflake data platform to transform itself into a data-driven organization.

Reasons to Buy

  • Gain insights into Marriott's tech operations.
  • Gain insights into its tech strategies and innovation initiatives.
  • Gain insights into its technology themes under focus.
  • Gain insights into various product launches, partnerships and investment strategies.

Table of Contents

  • Overview
  • Digital Transformation Strategy
  • Accelerators, Incubators, and Other Innovation Programs
  • Technology Focus
  • Technology Initiatives
  • Investments
  • Partnership, Investment, & Acquisition Network Map
  • ICT Budget and Contracts
  • Key Executives
  • Contact the Publisher

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Oracle
  • Ecopilot
  • Snowflake
  • Amadeus
  • StayNTouch
  • Carrier
  • Ori
  • Bear Robotics
  • Honeywell
  • RendezVerse
  • Zomato
  • HDFC Bank
  • Qatar Islamic Bank
  • Chase
  • American Express
  • Grab
  • Yahoo
  • Expedia
  • and Groups360.