Marriott International - Digital Transformation Strategies

Marriott is a global licensor, franchisor, and operator of hotels, timeshare, residential and other types of lodging properties. Its brands include The Ritz-Carlton, JW Marriott, Edition, The Luxury Collection, BVLGARI Hotels & Resorts, Sheraton, Marriott Vacation Club, Autograph Collection Hotels, Four Points, Fairfield, Protea Hotels, Residence Inn, TownePlace Suites, W Hotels, St. Regis, Westin, Renaissance, Marriott, Le Meridien, Gaylord Hotels, Marriott Executive Apartments, Delta Hotels, Tribute Portfolio, Design Hotels, Courtyard, and SpringHill Suites. The company’s reportable business segments are US & Canada and International.

The report provides information and insights into Marriott's tech activities, including :

• Insights of its digital transformation strategies and innovation programs
• Overview of technology initiatives covering partnerships, product launches and investments
• Insights on each technology initiative including technology theme, objective, and benefits
• Details of estimated ICT budgets and major ICT contracts

Scope

• Marriott is leveraging several emerging technologies, including augmented reality, AI, Internet of Things (IoT), cloud, big data and robotics technologies among others, for achieving operational efficiency and enhancing customer experience.
• In 2024, Marriott selected Oracle Fusion Cloud Human Capital Management platform to effectively manage its workforce and help associates grow within its organization.
• Marriott uses the Snowflake data platform to transform itself into a data-driven organization.

Reasons to Buy

• Gain insights into Marriott's tech operations.
• Gain insights into its tech strategies and innovation initiatives.
• Gain insights into its technology themes under focus.
• Gain insights into various product launches, partnerships and investment strategies.