The analyst Retail Father's Day Intentions 2024 report forms part of the Retail Occasions series, and offers a comprehensive overview of the retail occasion of Father's Day, analysing consumers' intentions for spending.
Scope
- Almost half of consumers intend to purchase at least one item for Father's Day this year, including spending on leisure activities
- Food & drink gifts and clothing have the highest intention to buy among consumers that intend to give a gift this Father's Day
- Over one third of consumers agree that retailers do not do enough to provide gift inspiration
Reasons to Buy
- Understand which products and categories consumers intend to purchase for Father's Day 2024.
- Find out what consumers are planning to do to celebrate Father's Day in 2024.
- Discover consumer opinions on Father's Day and how this could impact consumer spending.
Table of Contents
- Penetration, spending intentions, consumer attitudes
- Methodology
- Technical details: Consumer survey work
- Father's Day intended retail shopper penetration (by demographic), 2024
- Father's Day intended retail shopper profile (by demographic), 2024
- Activities consumers who intend to celebrate Father's Day are planning to do in 2024
- A comparison of ‘intention to buy’ and ‘already bought’, across the top 10 categories in 2024
- Categories consumers intend to purchase and have already purchased for Father's Day, by age, 2024
- Categories consumers intend to purchase and have already purchased for Father's Day, by gender, 2024
- Average intended spend by category during Father's Day 2024, by overall and gender
- Average intended spend by category during Father's Day 2024, by age
- Who consumers intend to purchase or have already purchased gifts for this Father's Day, 2024
- Consumers’ intentions to use the online channel to purchase Father's Day items, 2024
- Consumers’ intentions to use the online channel to purchase Father's Day items, by age, 2024
- Consumers’ intentions to use the instore channel to purchase Father's Day items , 2024
- Consumers’ intentions to use the instore channel to purchase Father's Day items, by age, 2024
- Whether consumers intend to spend more, the same, or less during Father's Day 2024, by gender
- Whether consumers intend to spend more, the same, or less during Father's Day 2024, by age
- Agreement and disagreement with statements about Father's Day, 2024
- Agreement and disagreement with statement “I plan to cut back on Father's Day this year due to cost-of-living related financial pressures”, by age, 2024
- Agreement and disagreement with statement “I believe Father’s Day is a less important occasion than Mother’s Day", by age, 2024
- Agreement and disagreement with statement “Father’s Day should be strictly for Dads, it should not include Grandads and other family members”, by age, 2024
- Agreement and disagreement with statement “Retailers don’t do enough to provide gift inspiration”, by age, 2024
- Agreement and disagreement with statement “I tend to leave my Father’s Day shopping until the very last minute”, by age, 2024
