Tourism Destination Market Insight: Eastern Europe (2024)

Analysis of destination markets, infrastructure, and attractions, as well as risks and opportunities in Eastern Europe. This report explores the types of travelers that visit the region as well as a SWOT analysis.

Key Highlights

• In 2023, international arrivals into the region reached 70.54 million travelers and are expected to reach pre-pandemic levels in 2025 (102.57 million travelers). As per the analyst, the number of international arrivals is projected to reach 132.61 million visits in 2028, growing at a CAGR of 13.46% from 2023 to 2028.
• In 2023, many travelers came to the Eastern European region for leisure purposes, with 31.34 million travelers or 44.43% of overall international arrivals being for this purpose. As per the analyst's traveler demands and flows database, leisure purpose arrivals are expected to reach 50.56 million travelers in 2028 which will contribute 38.12% of overall international travelers. This is projected to be followed by VFR (visiting friends and relatives), which is expected to reach 34.62 million travelers, thus contributing 26.11% of overall international arrivals.
• During 2023, land was the most common mode of transport, reaching 43.61 million travelers. This was an increase of 9.99% (3.96 million travelers) compared with 2022 (39.65 million travelers). As per the analyst, land is expected to remain the most common mode of transportation in 2028 and is predicted to reach 61.97% of total arrivals (82.17 million travelers).
• According to the analyst's Q3 2021 consumer survey, 38% of global respondents preferred city break holidays. Of these, 46.14% of respondents belong to Gen Y followed by Gen X with 28.09% respondents.

Scope

• This report is part of the analyst's Destination Market Insights Series. These reports provide an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market, in this case the Eastern Europe.

Reasons to Buy

• Obtain a clear and detailed insight into new developments in a highly popular tourist destination.
• Use data and analysis to explore future trends related to international arrivals, airlines, niche tourism, and hotel developments.
• Gain a strong understanding of the opportunities in the market, as well as the risks, to support better business decisions.