Industry Insights: Alcoholic Beverages Demand Spaces and Top Trends

There are seven global trends - Setting the Bar Low, Picking Premium, Toasting Transparency, Digital Connoisseurs, A Glass for Everyone, Not Going Out, and Ones to Watch - all of which are predicted to shape and influence the market for alcoholic drinks in 2024.

"Industry Insights: Alcoholic Beverages Demand Spaces and Top Trends" explores upcoming trends in the global market for alcoholic beverages and their demand spaces. Demand spaces are an iteration of the longstanding analytical mode based around the "five Ws": the who, what, when, where, and whys of consumer attitudes and behaviors. The report includes seven trends which are connected to the analyst's TrendSight's mega trends which capture and explain consumer preferences and changes within them.

Scope

• Positioning low alcoholic beverages as guilt free beverages through use of low calories and sugar claims can give an additional edge.
• Omni-channel approaches to sales offer and ease of experience to consumers.
• Premium packaging designs should utilize minimalistic designs with subtle use of color.
• Due to greenwashing claims brands need to develop trust alongside sustainability.

Reasons to Buy

• Understand the nuances in consumer preferences and how they affect consumer spending decisions in the market for alcoholic drinks.
• Learn how brands are trying to navigate the challenges in the alcoholic beverages sector and which strategies are positively received by consumers.
• Explore what are the newest trends among alcoholic drinks and how they can translate into future product launches.