Post Event Analysis - Giro d'Italia 2024

An analysis of the recent 2024 Giro d'Italia, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.

The annual broadcasting revenue for the 2024 Giro d'Italia was estimated to be worth $30.10 million. Discovery, the international media rights broadcaster, acquired the global rights to the Giro d'Italia. UK viewers were able to watch all of the action from the 2024 Giro d'Italia on discovery+, which is the main hub for all Eurosport live coverage. Over the 21 stages, the 2024 Giro d'Italia totaled 17,168,000 viewers on Rai 2, and 4,812,000 on Rai Sports HD.

The Giro d'Italia 2024 generated $48.63 million in sponsorship revenue, according to the analyst. Enel, the energy company, have the largest sponsorship deal with the 2024 Giro d'Italia, worth an estimated $15 million across three years. Enel sponsor the iconic Maglia Rosa. The following three largest sponsors in terms of annual deal value, Banca Mediolanum, Italian Trade Agency, and Eataly are the other shirt sponsors for the 2024 Giro d'Italia's blue jersey (Maglia Azzura), purple jersey (Maglia Ciclamino), and white jersey (Maglia Bianca). Continental, the tyre manufacturer, were the official tyre of the Giro d'Italia for the 2024 edition of the race.

Race winner, Tadej Pogaçar, is estimated to have earnt around $451,151 (€414,751) from prize money. The total prize money for this year's Giro d'Italia that is distributed throughout the 21 stages was $1,746,618 (€1,606,160). Prize money for the Giro d'Italia is distributed based on the following classifications: Overall; Points; King of the Mountains (KoM); Youth, and Teams, as well standings per stage. The range of economic earnings for the overall classification is huge, with the winner, Tadej Pogačar, earning $288,927 (€265,668), compared to the $3,099 (€2,863) for the cyclists who finished between 10th and 20th place.

Key Highlights

• A detailed overview of the key facts and events which took place in Italy. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer and well as looking into the sponsorship portfolio of the 2024 Giro d'Italia.

Scope

• This report provides an overview of the event including a sponsorship portfolio, broadcasters, attendance and ticketing. An analysis of the 2024 Giro d'Italia sponsors is included and the estimated annual values are provided. Information regarding the events ticketing and attendance figures, as well as the competitions prize-money is also included.

Reasons to Buy

• For those wanting an in-depth analysis of how the 2024 Giro d'Italia performed, in the sense of both business and popularity.