AI is revolutionizing B2B SEO, but the fundamentals still apply. By strategically using AI and focusing on SEO content, B2B marketers can leverage AI tools to stay ahead of algorithm changes and AI-powered models.
AI is transforming B2B SEO. But the core principles of SEO - providing valuable content, optimizing technical aspects, and understanding user intent - remain unchanged. By strategically integrating AI tools and maintaining a focus on quality and relevance, B2B marketers can enhance their SEO efforts and achieve better marketing performance.
Key Question: What impact will AI have on B2B SEO, and how can marketers adapt their strategies?
Key Stat: Two-thirds (65%) of respondents who use AI-generated content saw an improvement in their SEO results.
Key Report Features:
- 2 Exportable files for easy reading, analysis and sharing.
- 3 Charts: Reliable data in simple displays for presentations and quick decision making.
- 5 Expert Perspectives: Insights from industry and company leaders.
Table of Contents
- Executive Summary
- Why it’s important to stay on top of this topic
- The state of B2B SEO in the age of AI
- Key Takeaways
- Interviews
- Sources
- Media Gallery
Charts
- How SMB Firms are Transforming SEO with AI
- Future Implementation of Generative AI Use Cases in Marketing in the Next 2 to 3 Years According to CMOs and Executives Worldwide, Oct 2023 (% of respondents)
- Anticipated Impact of Google's SGE on SEO Strategies Among Marketing Professionals in North America, Oct 2023 (% of respondents)
Interviewed for This Report
- Tom Bianchi - Acquia, SVP, Product and Solutions Marketing
- Michael Brenner - Marketing Insider Group, Founder
- Andrea Cruz - Tinuiti, Senior Director, Client Partner
- Greg Kihlström - GK5A, Principal and Chief Strategist
- Lily Ray - Amsive, VP, SEO Strategy and Research
