Instagram and TikTok are both popular among Gen Z, but this generation shows a preference for one over the other for certain social activities, like viewing Stories and direct messaging.
Instagram and TikTok are two of the most popular social platforms among Gen Z, though how they use each app varies. The inaugural survey of 1,005 US teens and adults ages 15 to 26 shows how these platforms, along with Facebook, Snapchat, YouTube, and Twitch, stack up when it comes to social activities like viewing Stories, sending direct messages, and watching long videos.
Key Question: For which social activities do Gen Zers prefer Instagram over TikTok - and vice versa?
Key Stat: Gen Z largely prefers Instagram for sending direct messages and watching Stories, while TikTok has an edge when it comes to livestreaming, short videos, and long videos.
Key Report Features:
- 3 Exportable files for easy reading, analysis and sharing.
- 7 Charts: Reliable data in simple displays for presentations and quick decision making.
Table of Contents
- Executive Summary
- Instagram and TikTok are standouts among Gen Z
- Gen Z prefers Instagram over TikTok for DMs
- Instagram still dominates Stories
- YouTube and TikTok are winning long video
- Gen Z chooses TikTok over Instagram for livestreams
- TikTok is Gen Z’s undisputed go-to for short-form video
- Methodology
- Sources
- Media Gallery
Charts
- TikTok vs. Instagram: Top 5 Areas Where Gen Z Has Strongest Preferences
- Gen Z Prefers Instagram for DMs
- Instagram Is Gen Z's Go-To for Stories
- Gen Z Largely Prefers YouTube for Long Videos, but TikTok Comes Second
- Gaming Is the Most Popular Type of Livestream Among Gen Z
- YouTube Is Gen Z's Top Livestreaming Platform, but TikTok Is a Close Second
- TikTok Is Gen Z's No. 1 Platform for Short Videos
Companies Mentioned
- Snapchat
- TikTok
- Twitch
- YouTube
