Grocery is set to become the largest US ecommerce category by 2026.
Digital grocery wasn’t just a pandemic-era flash in the pan. Consumers have made a permanent shift to purchasing essential goods online, which will make grocery the largest ecommerce category in the US by 2026.
Key Question: What’s driving digital grocery’s long-term growth?
Key Stat: Digital grocery sales will account for 19.0% of US ecommerce sales in 2026, surpassing apparel and accessories as the largest ecommerce category.
Key Report Features:
- 3 Exportable files for easy reading, analysis and sharing.
- 8 Charts: Reliable data in simple displays for presentations and quick decision making.
Table of Contents
- Executive Summary
- The rise of grocery brings a fundamental shift in the ecommerce landscape
- The road to 2026: What’s aiding digital grocery’s long-term growth?
- Who are the major players driving digital grocery’s growth?
- Sources
- Media Gallery
Charts
- Grocery Will Become the Largest Ecommerce Category by 2026 (% of US ecommerce sales, 2019-2026)
- Grocery Is a Massive Retail Category and Still Has Room to Grow in Online Sales (US retail sales and % of total category sales, 2024)
- Digital Grocery Sales Will Near 20% of Grocery Sales by 2027 (US grocery retail ecommerce sales, billions, % change, and % of total grocery sales, 2022-2027)
- Sales Growth Is Primarily Coming From Current Digital Grocery Buyers Spending More (% change in US digital grocery buyers vs. annual spend per digital grocery buyer, 2020-2027)
- Non-food and Non-beverage Sales Will Continue to Fuel Digital Grocery Growth in 2024 (% change in US ecommerce sales, 2022-2027)
- Click and Collect Continues to Drive Digital Grocery's Sales Growth (% change in US digital grocery sales, 2021-2027)
- Amazon's Digital Grocery Sales Growth Can't Keep Up With Walmart and Instacart (US digital grocery sales, billions, 2018-2024)
- An Increasing Majority of Digital Grocery Sales Will Occur Directly on Retail Sites and Apps (% of US digital grocery sales, 2019-2026)
