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Forecast Trends to Watch in 2024: 5 Under-the-Radar Metrics Making Big Moves

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    Report

  • January 2024
  • Region: Global
  • Emarketer
  • ID: 5979821

This report presents five of the most intriguing and/or under-the-radar positive forecasts for 2024 that clients should be aware of.

The economic outlook in 2024 is ambiguous, but there are plenty of under-the-radar digital economy bright spots. This report compiles a handful of forecast silver linings, hidden gems, and underappreciated pockets of growth, as selected by the forecasting team. Read on for five positive-leaning US forecast stories across advertising, media, ecommerce, and tech that you may have missed.

Key Report Features:

  • 2 Exportable files for easy reading, analysis and sharing.
  • 2 Charts: Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  • Executive Summary
  • Gaming is a digital advertising hotbed
  • Food and beverage is a much bigger part of ecommerce than it used to be
  • Shoppable media is everywhere, and consumers are embracing it
  • US drivers are flocking to electric cars
  • The ride-share industry is once again flying high
  • Media Gallery

Charts

  • US Food and Beverage Retail Ecommerce Sales, 2021-2027 (billions, % change, and % of total retail ecommerce sales)
  • US Electric Car Drivers, 2021-2027 (millions, % change, and % of licensed drivers)