The virtual dressing rooms market size has grown rapidly in recent years. It will grow from $5.36 billion in 2023 to $6.09 billion in 2024 at a compound annual growth rate (CAGR) of 13.7%. The growth observed in the historical period can be attributed to several factors, including consumer preferences for convenience, the impact of the COVID-19 pandemic accelerating digital trends, pressure from the fashion industry to innovate, widespread smartphone penetration, improvements in internet connectivity, and increased adoption of e-commerce platforms by retailers.
The virtual dressing rooms market size is expected to see rapid growth in the next few years. It will grow to $10.36 billion in 2028 at a compound annual growth rate (CAGR) of 14.2%. The anticipated growth in the forecast period can be attributed to factors such as the integration of social media into e-commerce platforms, the increasing adoption of mobile e-commerce solutions, shifting consumer preferences towards online shopping, and the continued proliferation of smartphones. Major trends expected during this period include the incorporation of Extended Reality (XR) technologies, advancements in 3D scanning technologies, the use of body scanning technology for personalized fit, virtual stylist assistance features, expansion of product offerings, and a focus on inclusivity and diversity within the online shopping experience.
The burgeoning trend of online shopping is poised to drive the expansion of the virtual dressing room market in the foreseeable future. Online shopping, characterized by the direct purchase of goods or services from sellers over the internet without intermediary services, is experiencing remarkable growth driven by various factors including convenience, product selection, cost savings, technological advancements, and personalized shopping experiences. Virtual dressing rooms, leveraging mixed reality technology, enhance the online shopping journey by allowing customers to virtually try on clothing items before making a purchase, thereby improving the overall shopping experience, increasing sales, and fostering customer satisfaction. This adoption of virtual dressing rooms also contributes to a more sustainable and efficient retail industry. For instance, as reported by the Census Bureau in February 2024, total e-commerce sales for 2023 reached$1.11 trillion, marking a 7.6 percent increase from 2022, highlighting the significant growth in online shopping and its impact on the retail landscape. This surge in online shopping activity underscores the driving force behind the growth of the virtual dressing room market.
Key players in the virtual dressing room market are strategically focusing on developing advanced technology innovations to gain a competitive edge. Virtual dressing rooms, as an application of mixed reality technology, enable online shoppers to visualize how clothing items would look on them virtually, thereby enhancing the shopping experience and reducing waste associated with returns. For example, in September 2022, Walmart Inc., a leading US-based retailer, introduced the Be Your Own Model tool, enabling customers to upload their photos and visualize how clothing items would fit them. Leveraging computer vision and neural networks, this feature provides a realistic simulation of how garments would drape and fit on the customer's body, enhancing the online shopping journey and driving higher sales for Walmart. This innovative approach exemplifies the commitment of major companies to harnessing technology to elevate the online shopping experience and meet the evolving needs of customers.
In May 2021, Walmart Inc. further strengthened its position in the virtual dressing room market by acquiring Zeekit Online Shopping Ltd. for an undisclosed amount. This acquisition underscores Walmart's dedication to enhancing the online shopping experience, reducing returns, and expanding its fashion and apparel businesses through innovative virtual try-on technology. Zeekit Online Shopping Ltd., based in Israel, specializes in virtual fitting room technology, offering solutions for online shoppers to virtually try on clothing items, aligning with Walmart's strategic vision to leverage technology to drive growth and innovation in the retail sector.
Major companies operating in the virtual dressing rooms market are Vitro S.A.B. de C.V., Reactive Reality AG, Finery, Visenze Pte. Ltd., ELSE Corp., Virtusize Co. Ltd., 3DLook Inc., Style.me, Fitle, Dressformer, Sizebay, AstraFit, Metail, Vue.ai, FXGear Inc., Fit Analytics GmbH, Coitor IT Tech Private Limited, True Fit Corp., Autonomous Retail Shopping Solutions, Zeekit Online Shopping Ltd., MemoMi Labs Inc., Zugara, Styliff Tech., Fision Technologies Inc., Fitnect Interactive Kft.
North America was the largest region in the virtual dressing rooms market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the virtual dressing rooms market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the virtual dressing rooms market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Virtual dressing rooms utilize technology that enables customers to digitally try on clothing items or beauty products without physically handling them. This technology, often based on augmented reality (AR) or artificial intelligence (AI), superimposes selected clothing or accessories onto a live video feed of the customer.
The main components of virtual dressing rooms include hardware, software, and services. Virtual dressing room software enhances the online shopping experience by offering personalized recommendations, improving visualization, minimizing returns, and incorporating advanced technologies. These solutions find applications in various sectors such as apparel, beauty and cosmetics, eyewear, footwear, among others, and are utilized by a range of end-users including e-commerce platforms and physical stores.
The virtual dressing rooms market research report is one of a series of new reports that provides virtual dressing room market statistics, including virtual dressing room industry global market size, regional shares, competitors with a virtual dressing room market share, detailed virtual dressing room market segments, market trends and opportunities, and any further data you may need to thrive in the virtual dressing room industry. This virtual dressing room market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The virtual dressing room market consists of revenues earned by entities by providing services such as virtual try-ons, size recommendations, style suggestions, outfit creation, and 360-degree views. The market value includes the value of related goods sold by the service provider or included within the service offering. The virtual dressing room market also includes sales of clothing and accessories, body measurement tools, integration with e-commerce platforms, and compatibility with multiple devices. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The virtual dressing rooms market size is expected to see rapid growth in the next few years. It will grow to $10.36 billion in 2028 at a compound annual growth rate (CAGR) of 14.2%. The anticipated growth in the forecast period can be attributed to factors such as the integration of social media into e-commerce platforms, the increasing adoption of mobile e-commerce solutions, shifting consumer preferences towards online shopping, and the continued proliferation of smartphones. Major trends expected during this period include the incorporation of Extended Reality (XR) technologies, advancements in 3D scanning technologies, the use of body scanning technology for personalized fit, virtual stylist assistance features, expansion of product offerings, and a focus on inclusivity and diversity within the online shopping experience.
The burgeoning trend of online shopping is poised to drive the expansion of the virtual dressing room market in the foreseeable future. Online shopping, characterized by the direct purchase of goods or services from sellers over the internet without intermediary services, is experiencing remarkable growth driven by various factors including convenience, product selection, cost savings, technological advancements, and personalized shopping experiences. Virtual dressing rooms, leveraging mixed reality technology, enhance the online shopping journey by allowing customers to virtually try on clothing items before making a purchase, thereby improving the overall shopping experience, increasing sales, and fostering customer satisfaction. This adoption of virtual dressing rooms also contributes to a more sustainable and efficient retail industry. For instance, as reported by the Census Bureau in February 2024, total e-commerce sales for 2023 reached$1.11 trillion, marking a 7.6 percent increase from 2022, highlighting the significant growth in online shopping and its impact on the retail landscape. This surge in online shopping activity underscores the driving force behind the growth of the virtual dressing room market.
Key players in the virtual dressing room market are strategically focusing on developing advanced technology innovations to gain a competitive edge. Virtual dressing rooms, as an application of mixed reality technology, enable online shoppers to visualize how clothing items would look on them virtually, thereby enhancing the shopping experience and reducing waste associated with returns. For example, in September 2022, Walmart Inc., a leading US-based retailer, introduced the Be Your Own Model tool, enabling customers to upload their photos and visualize how clothing items would fit them. Leveraging computer vision and neural networks, this feature provides a realistic simulation of how garments would drape and fit on the customer's body, enhancing the online shopping journey and driving higher sales for Walmart. This innovative approach exemplifies the commitment of major companies to harnessing technology to elevate the online shopping experience and meet the evolving needs of customers.
In May 2021, Walmart Inc. further strengthened its position in the virtual dressing room market by acquiring Zeekit Online Shopping Ltd. for an undisclosed amount. This acquisition underscores Walmart's dedication to enhancing the online shopping experience, reducing returns, and expanding its fashion and apparel businesses through innovative virtual try-on technology. Zeekit Online Shopping Ltd., based in Israel, specializes in virtual fitting room technology, offering solutions for online shoppers to virtually try on clothing items, aligning with Walmart's strategic vision to leverage technology to drive growth and innovation in the retail sector.
Major companies operating in the virtual dressing rooms market are Vitro S.A.B. de C.V., Reactive Reality AG, Finery, Visenze Pte. Ltd., ELSE Corp., Virtusize Co. Ltd., 3DLook Inc., Style.me, Fitle, Dressformer, Sizebay, AstraFit, Metail, Vue.ai, FXGear Inc., Fit Analytics GmbH, Coitor IT Tech Private Limited, True Fit Corp., Autonomous Retail Shopping Solutions, Zeekit Online Shopping Ltd., MemoMi Labs Inc., Zugara, Styliff Tech., Fision Technologies Inc., Fitnect Interactive Kft.
North America was the largest region in the virtual dressing rooms market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the virtual dressing rooms market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the virtual dressing rooms market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Virtual dressing rooms utilize technology that enables customers to digitally try on clothing items or beauty products without physically handling them. This technology, often based on augmented reality (AR) or artificial intelligence (AI), superimposes selected clothing or accessories onto a live video feed of the customer.
The main components of virtual dressing rooms include hardware, software, and services. Virtual dressing room software enhances the online shopping experience by offering personalized recommendations, improving visualization, minimizing returns, and incorporating advanced technologies. These solutions find applications in various sectors such as apparel, beauty and cosmetics, eyewear, footwear, among others, and are utilized by a range of end-users including e-commerce platforms and physical stores.
The virtual dressing rooms market research report is one of a series of new reports that provides virtual dressing room market statistics, including virtual dressing room industry global market size, regional shares, competitors with a virtual dressing room market share, detailed virtual dressing room market segments, market trends and opportunities, and any further data you may need to thrive in the virtual dressing room industry. This virtual dressing room market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The virtual dressing room market consists of revenues earned by entities by providing services such as virtual try-ons, size recommendations, style suggestions, outfit creation, and 360-degree views. The market value includes the value of related goods sold by the service provider or included within the service offering. The virtual dressing room market also includes sales of clothing and accessories, body measurement tools, integration with e-commerce platforms, and compatibility with multiple devices. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Virtual Dressing Rooms Market Characteristics3. Virtual Dressing Rooms Market Trends and Strategies32. Global Virtual Dressing Rooms Market Competitive Benchmarking33. Global Virtual Dressing Rooms Market Competitive Dashboard34. Key Mergers and Acquisitions in the Virtual Dressing Rooms Market
4. Virtual Dressing Rooms Market - Macro Economic Scenario
5. Global Virtual Dressing Rooms Market Size and Growth
6. Virtual Dressing Rooms Market Segmentation
7. Virtual Dressing Rooms Market Regional and Country Analysis
8. Asia-Pacific Virtual Dressing Rooms Market
9. China Virtual Dressing Rooms Market
10. India Virtual Dressing Rooms Market
11. Japan Virtual Dressing Rooms Market
12. Australia Virtual Dressing Rooms Market
13. Indonesia Virtual Dressing Rooms Market
14. South Korea Virtual Dressing Rooms Market
15. Western Europe Virtual Dressing Rooms Market
16. UK Virtual Dressing Rooms Market
17. Germany Virtual Dressing Rooms Market
18. France Virtual Dressing Rooms Market
19. Italy Virtual Dressing Rooms Market
20. Spain Virtual Dressing Rooms Market
21. Eastern Europe Virtual Dressing Rooms Market
22. Russia Virtual Dressing Rooms Market
23. North America Virtual Dressing Rooms Market
24. USA Virtual Dressing Rooms Market
25. Canada Virtual Dressing Rooms Market
26. South America Virtual Dressing Rooms Market
27. Brazil Virtual Dressing Rooms Market
28. Middle East Virtual Dressing Rooms Market
29. Africa Virtual Dressing Rooms Market
30. Virtual Dressing Rooms Market Competitive Landscape and Company Profiles
31. Virtual Dressing Rooms Market Other Major and Innovative Companies
35. Virtual Dressing Rooms Market Future Outlook and Potential Analysis
36. Appendix
Executive Summary
Virtual Dressing Rooms Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on virtual dressing rooms market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase:
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- Assess the Russia - Ukraine war’s impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
- Measure the impact of high global inflation on market growth.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
- Suitable for supporting your internal and external presentations with reliable high quality data and analysis
- Report will be updated with the latest data and delivered to you along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for virtual dressing rooms ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The virtual dressing rooms market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
- The impact of higher inflation in many countries and the resulting spike in interest rates.
- The continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) by Component: Hardware; Software; Services2) by Application: Apparel; Beauty and Cosmetic; Eyewear; Footwear; Other Applications
3) by End User: E-Commerce; Physical Stores
Key Companies Mentioned: Vitro S.a.B. de C.V.; Reactive Reality AG; Finery; Visenze Pte. Ltd.; ELSE Corp.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Vitro S.A.B. de C.V.
- Reactive Reality AG
- Finery
- Visenze Pte. Ltd.
- ELSE Corp.
- Virtusize Co. Ltd.
- 3DLook Inc.
- Style.me
- Fitle
- Dressformer
- Sizebay
- AstraFit
- Metail
- Vue.ai
- FXGear Inc.
- Fit Analytics GmbH
- Coitor IT Tech Private Limited
- True Fit Corp.
- Autonomous Retail Shopping Solutions
- Zeekit Online Shopping Ltd.
- MemoMi Labs Inc.
- Zugara
- Styliff Tech.
- Fision Technologies Inc.
- Fitnect Interactive Kft
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 175 |
| Published | July 2024 |
| Forecast Period | 2024 - 2028 |
| Estimated Market Value ( USD | $ 6.09 Billion |
| Forecasted Market Value ( USD | $ 10.36 Billion |
| Compound Annual Growth Rate | 14.2% |
| Regions Covered | Global |
