Virtual Dressing Rooms Market Report 2025

This Virtual Dressing Rooms market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The virtual dressing rooms market size has grown rapidly in recent years. It will grow from $6.09 billion in 2024 to $6.97 billion in 2025 at a compound annual growth rate (CAGR) of 14.4%. The growth in the historic period can be attributed to consumer demand for convenience, COVID-19 pandemic, fashion industry pressure, smartphone penetration, improved internet connectivity, retailer adoption.

The virtual dressing rooms market size is expected to see rapid growth in the next few years. It will grow to $11.81 billion in 2029 at a compound annual growth rate (CAGR) of 14.1%. The growth in the forecast period can be attributed to social media integration, growing adoption of mobile e-commerce, growing consumer online preferences, and growing adoption of smartphones. Major trends in the forecast period include Extended reality (XR) technologies, 3D scanning technologies, body scanning technology, virtual stylist assistance, expanded product range, inclusivity and diversity.

The burgeoning trend of online shopping is poised to drive the expansion of the virtual dressing room market in the foreseeable future. Online shopping, characterized by the direct purchase of goods or services from sellers over the internet without intermediary services, is experiencing remarkable growth driven by various factors including convenience, product selection, cost savings, technological advancements, and personalized shopping experiences. Virtual dressing rooms, leveraging mixed reality technology, enhance the online shopping journey by allowing customers to virtually try on clothing items before making a purchase, thereby improving the overall shopping experience, increasing sales, and fostering customer satisfaction. This adoption of virtual dressing rooms also contributes to a more sustainable and efficient retail industry. For instance, as reported by the Census Bureau in February 2024, total e-commerce sales for 2023 reached $1.11 trillion, marking a 7.6 percent increase from 2022, highlighting the significant growth in online shopping and its impact on the retail landscape. This surge in online shopping activity underscores the driving force behind the growth of the virtual dressing room market.

Key players in the virtual dressing room market are strategically focusing on developing advanced technology innovations to gain a competitive edge. Virtual dressing rooms, as an application of mixed reality technology, enable online shoppers to visualize how clothing items would look on them virtually, thereby enhancing the shopping experience and reducing waste associated with returns. For example, in September 2022, Walmart Inc., a leading US-based retailer, introduced the Be Your Own Model tool, enabling customers to upload their photos and visualize how clothing items would fit them. Leveraging computer vision and neural networks, this feature provides a realistic simulation of how garments would drape and fit on the customer's body, enhancing the online shopping journey and driving higher sales for Walmart. This innovative approach exemplifies the commitment of major companies to harnessing technology to elevate the online shopping experience and meet the evolving needs of customers.

In February 2023, MATCH, a US-based technology company, entered into a partnership with Savage X Fenty. The goal of this collaboration is to transform in-store shopping by using advanced body shape technology to provide personalized product recommendations based on accurate body scans. This approach aims to boost customer confidence and satisfaction while blending physical and digital retail experiences. Savage X Fenty, also based in the US, is a lingerie brand recognized for its inclusive and diverse product offerings, which include bras, underwear, sleepwear, and loungewear.

Major companies operating in the virtual dressing rooms market are Vitro S.A.B. de C.V., Reactive Reality AG, Finery, Visenze Pte. Ltd., ELSE Corp., Virtusize Co. Ltd., 3DLook Inc., Style.me, Fitle, Dressformer, Sizebay, AstraFit, Metail, Vue.ai, FXGear Inc., Fit Analytics GmbH, Coitor IT Tech Private Limited, True Fit Corp., Autonomous Retail Shopping Solutions, Zeekit Online Shopping Ltd., MemoMi Labs Inc., Zugara, Styliff Tech., Fision Technologies Inc., Fitnect Interactive Kft.

North America was the largest region in the virtual dressing rooms market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the virtual dressing rooms market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the virtual dressing rooms market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Virtual dressing rooms utilize technology that enables customers to digitally try on clothing items or beauty products without physically handling them. This technology, often based on augmented reality (AR) or artificial intelligence (AI), superimposes selected clothing or accessories onto a live video feed of the customer.

The main components of virtual dressing rooms include hardware, software, and services. Virtual dressing room software enhances the online shopping experience by offering personalized recommendations, improving visualization, minimizing returns, and incorporating advanced technologies. These solutions find applications in various sectors such as apparel, beauty and cosmetics, eyewear, footwear, among others, and are utilized by a range of end-users including e-commerce platforms and physical stores.

The virtual dressing rooms market research report is one of a series of new reports that provides virtual dressing room market statistics, including virtual dressing room industry global market size, regional shares, competitors with a virtual dressing room market share, detailed virtual dressing room market segments, market trends and opportunities, and any further data you may need to thrive in the virtual dressing room industry. This virtual dressing room market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The virtual dressing room market consists of revenues earned by entities by providing services such as virtual try-ons, size recommendations, style suggestions, outfit creation, and 360-degree views. The market value includes the value of related goods sold by the service provider or included within the service offering. The virtual dressing room market also includes sales of clothing and accessories, body measurement tools, integration with e-commerce platforms, and compatibility with multiple devices. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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