Sauna Services Global Market Report 2024

The sauna services market size has grown rapidly in recent years. It will grow from $0.96 billion in 2023 to $1.07 billion in 2024 at a compound annual growth rate (CAGR) of 11.4%. The growth observed in the historical period can be attributed to several factors, including the increasing recognition of health benefits associated with certain practices, such as those offered by the spa industry, rising endorsements from medical professionals, growing demand from the luxury market segment, and the rapid pace of urbanization.

The sauna services market size is expected to see rapid growth in the next few years. It will grow to $1.65 billion in 2028 at a compound annual growth rate (CAGR) of 11.6%. The anticipated growth in the forecast period can be attributed to increasing awareness of the health benefits associated with saunas, the upward trend in disposable income levels, the expanding wellness tourism sector, heightened stress levels prompting individuals to seek relaxation solutions, and ongoing innovation in sauna technology. Major trends expected during this period include the integration of wellness offerings, customization of sauna experiences, greater incorporation of technology into sauna facilities, the introduction of mobile sauna services, and enhancements through virtual reality (VR) experiences.

The surging popularity of wellness tourism is poised to drive the expansion of the sauna services market in the coming years. Wellness tourism, characterized by travel associated with the pursuit of maintaining or enhancing one's well-being, is fueled by several factors including heightened concerns regarding stress, rising disposable incomes, and a growing emphasis on preventive healthcare. Saunas play a pivotal role in wellness tourism, offering therapeutic benefits such as stress relief, detoxification, and overall well-being promotion. For example, as reported by the Global Wellness Institute in March 2024, the global wellness trip count surged to 819.4 million, witnessing an increase from 608.2 million in 2021, with projections indicating a further 8.3% rise until 2027. This surge in wellness tourism popularity serves as a driving force behind the growth of the sauna services market.

Key players in the sauna services market are leveraging advanced technologies to provide personalized sauna sessions, such as sauna guides and fitness indicators, to elevate the user experience. Sauna guides and fitness indicators revolutionize sauna utilization by delivering tailored insights and predictive analytics, optimizing wellness benefits for each user. For instance, in April 2024, High Tech Health International, Inc., a US-based company specializing in far infrared sauna technology, introduced Sauna Guide. This groundbreaking technology is designed to transform sauna usage by offering unparalleled insights into individual health benefits at a cellular level. Integrated with an innovative feature known as the 'Sauna Fitness' indicator, it interprets key data such as height, weight, and sauna usage history to provide a holistic understanding of the body's response to heat adaptation.

In April 2023, NoHo Partners Plc, a Finland-based restaurant company, acquired Sauna Restaurant Kuuma for an undisclosed sum. This strategic acquisition underscores NoHo Partners' commitment to enhancing and diversifying its restaurant portfolio by integrating an extensive array of offerings from Sauna Restaurant Kuuma. Sauna Restaurant Kuuma, based in Finland, offers a comprehensive range of services including sauna reservations and luxurious facilities featuring sauna amenities, aligning with NoHo Partners' strategic vision to offer unique and compelling experiences to its clientele.

Major companies operating in the sauna services market are Amerec Ltd, Sunlighten Day Spa, Perspire Sauna Studio, Wi Spa LLC, Island Spa And Sauna, Green Lotus Yoga & Healing Center, Am-Finn Sauna and Steam, SaunaWorks Inc., Artesian Spas, The Spa And Sauna Co, SweatHouz, Sky Spa Sauna, King Spa And Sauna, Skywheel Helsinki Oy, Restore Hyper Wellness, Therme Erding Familienbad GmbH, Alpine Sauna And Steam, The Sweat Shack, Spa World Corporation, Steam Sauna Inc., City Sweats, Finnmark Sauna Ltd., The Wellness Spa LLC, Sauna House, Glow Sauna Studios.

North America was the largest region in the sauna services market in 2023. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the sauna services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sauna services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Sauna services offer therapeutic experiences within heated, enclosed, wood-lined rooms featuring various seating arrangements, designs, and capacities. The intense heat within saunas promotes detoxification through perspiration, provides relief from aches and pains, and induces deep relaxation, offering numerous physical and mental benefits to bathers.

The primary types of sauna services encompass massage services, food services, luxury locker room services, equipment installation services, and others. Massage services involve techniques such as kneading, rubbing, tapping, and stroking soft tissues of the body, often complemented by sauna sessions to enhance detoxification, muscle warm-up, and tension relief. Saunas are typically classified into traditional or regular saunas, dry saunas, and infrared therapy saunas, available for various applications such as outdoor and indoor settings, catering to both adult and child users.

The sauna services market research report is one of a series of new reports that provides sauna services market statistics, including sauna services industry global market size, regional shares, competitors with a sauna services market share, detailed sauna services market segments, market trends and opportunities, and any further data you may need to thrive in the sauna services industry. This sauna services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The sauna services market includes revenues earned by entities by providing sauna services such as infrared saunas, portable saunas, steam rooms, and traditional sauna services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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