Online Language Learning Global Market Report 2024

The online language learning market size has grown exponentially in recent years. It will grow from $15.85 billion in 2023 to $19 billion in 2024 at a compound annual growth rate (CAGR) of 20%. The growth observed in the historical period can be attributed to factors such as increased internet accessibility, widespread use of mobile devices, changes in demographics, economic conditions, social and cultural influences, and the importance of language certification.

The online language learning market size is expected to see exponential growth in the next few years. It will grow to $39.42 billion in 2028 at a compound annual growth rate (CAGR) of 20.1%. The anticipated growth in the forecast period can be attributed to various factors, including the implementation of gamification and engagement strategies, increased global connectivity, the rise of remote work and digital nomadism, the adoption of microlearning and bite-sized content, and the emphasis on inclusive and accessible design principles. Major trends expected during this period encompass mobile-first learning approaches, AI-driven personalization, hybrid learning models, a focus on accessibility and inclusivity, and the utilization of data-driven insights and analytics.

The growing number of international students is poised to drive the expansion of the online language learning market in the foreseeable future. International students, hailing from various countries, opt to pursue their education at foreign institutions for reasons including academic excellence, career prospects, cultural enrichment, and global networking opportunities. Studying abroad presents an appealing option for an increasing number of individuals seeking a well-rounded educational experience. Online language learning emerges as a pivotal resource for international students, offering them flexibility, convenience, and efficacy in honing their language skills and assimilating into the educational milieu of their host countries. For example, as reported by the Institute of International Education (IIE) in November 2022, 948,519 international students from over 200 different locations were enrolled in U.S. higher education institutions during the 2021-2022 academic year, reflecting a 4% growth compared to the preceding year. Hence, the swelling ranks of international students serve as a catalyst for the advancement of the online language learning market.

Key players in the online language learning sector are directing their efforts toward leveraging technological innovations, particularly in the realm of AI-powered language learning, to enrich the effectiveness and personalization of their platforms. AI-powered language learning harnesses artificial intelligence technologies to refine and tailor the language learning experience. For instance, in November 2023, Busuu, a UK-based developer of language learning platforms, introduced the Vocabulary Trainer to augment the learning journey of its users. Featuring over 1,000 lessons curated by expert linguists and enhanced with machine learning technology, this tool offers personalized study plans and speech practice exercises to aid learners in enhancing their vocabulary proficiently. Employing intelligent spaced repetition and a decay metric, the Vocabulary Trainer optimizes long-term memorization, dynamically adapting to each learner's vocabulary strengths and weaknesses for a customized language learning experience.

In April 2022, Pearson plc, a UK-based educational resource and testing provider, acquired Mondly for an undisclosed sum. This acquisition underscores Pearson's commitment to bolstering its presence in English language learning and expanding its footprint in the direct-to-consumer English learning market. Mondly, a Romanian-based education technology company specializing in online language learning, aligns with Pearson's strategic objectives to enhance its offerings and cater to the evolving needs of language learners worldwide.

Major companies operating in the online language learning market are Pearson plc, New Oriental Education and Technology Group Inc., VIPKid, McGraw-Hill Education, Berlitz Corporation, Houghton Mifflin Harcourt, IXL Learning Inc., Tandem, Chegg Inc., Duolingo Inc., Babbel, iTutorGroup, Rosetta Stone Inc., Cambly Inc., Busuu, Open English LLC, Voxy Inc., EF Education First Ltd., Lingokids, HelloTalk, Sanako Corporation, italki, Oxford University Press, FluentU, Wall Street English.

Asia-Pacific was the largest region in the online language learning market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the online language learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the online language learning market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Online language learning involves the process of mastering a new language using digital platforms and resources accessible via the internet. Through these platforms, learners can access a wide array of language materials, courses, tutors, and interactive tools, offering convenience, flexibility, and accessibility for individuals of all ages and backgrounds aiming to enhance their linguistic abilities.

The primary language categories for online language learning include English, Mandarin, Spanish, and others. English, being one of the most widely spoken languages worldwide and a key language in various domains such as business, education, science, and technology, attracts a significant portion of online language learners. Online resources for English language learners cater to those seeking to develop their proficiency in English for academic, professional, or personal purposes. Proficiency levels in language learning are typically classified into beginner, intermediate, and advanced, with various learning modes available, including self-learning apps, tutoring services tailored to individual learners, and institutional learning programs.

The online language learning market research report is one of a series of new reports that provides online language learning market statistics, including online language learning industry global market size, regional shares, competitors with a online language learning market share, detailed online language learning market segments, market trends and opportunities, and any further data you may need to thrive in the online language learning industry. This online language learning market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The online language learning consists of revenues earned by entities by providing services such as live tutoring sessions, interactive exercises and games, language exchange communities, language proficiency tests, community forums and discussion groups, and progress tracking and analytics. The market value includes the value of related goods sold by the service provider or included within the service offering. The online language learning market also includes sales of products including language learning platforms, language learning software, mobile apps, language learning websites, and language learning blogs and podcasts. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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