Housekeeping Platform Global Market Report 2024

The housekeeping platform market size has grown rapidly in recent years. It will grow from $3.74 billion in 2023 to $4.19 billion in 2024 at a compound annual growth rate (CAGR) of 12.1%. The growth in the historic period can be attributed to increased demand for efficiency, heightened focus on customer experience in the hospitality industry, shift towards automation, rise in the globalization of the hospitality industry, and rise in regulatory compliance requirements.

The housekeeping platform market size is expected to see rapid growth in the next few years. It will grow to $6.67 billion in 2028 at a compound annual growth rate (CAGR) of 12.3%. The growth in the forecast period can be attributed to the expansion of the Internet of Things (IoT) and smart technologies, the rise in emphasis on contactless solutions, the increasing focus on sustainability in the hospitality industry, the shift towards hybrid work models and remote operations in the hospitality industry. Major trends in the forecast period include the integration of AI and machine learning technologies, IoT integration within housekeeping platforms, the development of contactless solutions within housekeeping platforms, and the development of smart technologies within the hospitality industry.

The projected increase in tourist numbers is expected to drive the expansion of the housekeeping platform market in the coming years. Tourists, individuals traveling outside their usual environment for leisure, recreation, or business purposes, contribute to the growth of tourism through factors such as improved accessibility, economic conditions, globalization, cultural exchange, and demographic changes. Housekeeping platforms play a crucial role in optimizing and enhancing the tourist experience by offering efficient and reliable services, ensuring cleanliness, comfort, and convenience during their travels. For instance, in May 2023, the World Tourism Organization reported that international tourism receipts reached $1 trillion in 2022, indicating a substantial growth of 50% in real terms compared to 2021. Additionally, an estimated 235 million tourists traveled internationally in the first quarter of 2023, marking a significant increase from the same period in 2022. As a result, the rising number of tourists is fueling the growth of the housekeeping platform market.

Key players in the housekeeping platform market are concentrating on developing advanced technological solutions, such as housekeeping management software, to maintain their competitive edge. Housekeeping management software refers to computer programs or applications designed to streamline and optimize housekeeping operations in various establishments, including hotels, resorts, vacation rentals, and other hospitality businesses. For example, RoomRaccoon, a Netherlands-based company specializing in hotel management software, launched RaccoonHousekeeping in June 2022. This new housekeeping management software, integrated into RoomRaccoon's cloud-based Hotel Management System (HMS), aims to enhance hotel operations by digitizing manual processes, improving team communication, and increasing efficiency in assigning and tracking housekeeping tasks. RaccoonHousekeeping offers features such as real-time task assignment, smart task scheduling, forecasting reports, and a mobile view for housekeeping teams.

In December 2021, MCR Hotels, a US-based hotel management company, acquired Optii Solutions to strengthen its hotel management technology portfolio. This acquisition involved integrating Optii's cloud-based housekeeping software, which enhances efficiency and productivity in hotel operations, addressing labor shortages and industry challenges. Optii Solutions specializes in providing housekeeping software designed to streamline and optimize housekeeping tasks within the hotel industry.

Major companies operating in the housekeeping platform market are Amadeus Hospitality Americas Inc., The Cleaning Authority LLC, TaskRabbit Inc., Thumbtack Inc., Housecall Pro Inc., Housekeep Ltd., Helpling GmbH, Handy Technologies Inc., Hotelogix Limited, Quore Systems LLC, Tidy Services Inc., SweepSouth Pty Ltd, Knowcross Solutions Pvt. Ltd., MyClean Inc., TidyMe Pty Ltd., Leviy B.V., Properly Inc., TidyChoice Ltd, Hibox Systems Oy, RoomChecking, Flexkeeping Ltd., Maid Simple Franchise LLC, Maideasy Software Sdn Bhd, Hux Inc.

North America was the largest region in the housekeeping platform market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the housekeeping platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the housekeeping platform market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A housekeeping platform denotes an online service or software system linking individuals or businesses seeking housekeeping assistance with professional cleaners or housekeepers. These platforms offer a convenient avenue for users to schedule cleaning services, manage appointments, communicate with cleaners, and handle payments.

The primary categories of housekeeping platforms include online platforms and mobile applications. An online platform refers to a digital interface accessible via the internet, enabling users to access services, tools, or information. These platforms typically operate on subscription-based or pay-as-you-go pricing models and offer various services such as maternal and child care, elderly care, hourly work, among others. They find application in residential, commercial, and industrial settings.

The housekeeping platform market research report is one of a series of new reports that provides housekeeping platform market statistics, including housekeeping platform industry global market size, regional shares, competitors with a housekeeping platform market share, detailed housekeeping platform market segments, market trends and opportunities, and any further data you may need to thrive in the housekeeping platform industry. This housekeeping platform market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The housekeeping platform market includes revenues earned by entities by providing services, such as laundry and dry cleaning services, home organization, gardening, and outdoor maintenance. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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